How the World’s Most Attractive Employers use video to impact their Employer Brand.
5 great Employer Branding videos. Since recruiters have started to use social media to recruit, 49% say that the quality of candidates has increased*. Why? One reason is social media makes it easier for employers to show their “true selves”. Video is one format that makes it simple to show exactly that. Over 90% of Internet traffic is video content**. We prefer to click “play” instead of reading a story.
By understanding your internal employer brand and the preferences of your talent target groups, you can powerfully present your true workplace in your employer branding videos.
In our UK student research for example, the top three attributes students would like to experience at their Ideal Employers are:
1. Leaders who will support my development
2. A creative and dynamic work environment
3. A friendly work environment
This kind of external and internal research helps you differentiate your employer branding stories and integrate them into your videos.
Let’s take a look at the Top 50 World’s Most Attractive Employers where close to 200,000 students have voted for the companies they would ideally like to work for. How are they leveraging video to differentiate their organization from their competitors and showcase their “true selves”?
Ernst & Young
2 great examples from less known organizations
Are you a smaller organizer where your brand is not as well known as the above companies? Video can be a powerful way to showcase why people should join your team.
Below are two examples of employer branding videos from less known organizations.
Now, how about your employer branding videos
How does your HR organization leverage video? We would love for you to join and share your employer branding videos in our LinkedIn Employer Branding Today group!
*Jobvite Social Recruiting Survey Results 2013
** Diode Digital 2013