The Universum German Student Survey

The results of the German Student Survey reveal how students perceive companies/organizations as employers in Germany. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over its specific target groups.

The rankings below reveal how attractive an employer is amongst students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2010: 20,410 respondents
Number of employer evaluations: 54,728
Number of universities targeted in 2010: 106 leading universities
Field period: November 2009 to March 2010

Students are targeted separately according to their main field of study. From the drop-down window below, please select the field of study which is of interest to you.