Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Every year, Universum surveys students and professionals asking them questions about their career expectations, how they perceive employers and what they associate to each employer. Universum asks students to select the employers they would consider working for and then choose the employers they would most like to work for, i.e. the companies that they perceive as being “Ideal”.

Universum’s Ideal Employer Rankings reveal which companies are the most popular to work for. The Universum Student Survey is conducted every year around the world and students of all years of study are targeted at the top academic institutions. In this section, the rankings of ideal employers per country are featured – click on one of the flags below!

australia austria brazil canada China Czech Republic denmark finland france germany Hong Kong india Indonesia

italy japan Malaysia mexico Netherlands norway Poland russia singapore south africa Spain sweden Switzerland

thailand round flag turkey Ukraine Ideal Employers UAE USA Uk Vietnam

If you are an employer, discover now if students perceive your organization as a top 100 employer and discover where you are positioned among the competition.

Questions you should ask yourself: 

  • How many students perceive you as being an ideal employer?
  • Where do you stand in the crowd of all those employers needing to recruit top talent?”