Japan's Ideal Employers 2012

The results of the Japanese Student Survey reveal how students perceive organizations as employers in Japan. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is amongst students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Fast Facts About Our Research - Japan

Number of respondents: 2,261
Number of employer evaluations: 3,717
Field period: May to June 2012
Number of universities targeted: 59

Students are targeted separately according to their main field of study. Below you will find the list of Top Employers in Japan. From the drop-down window below, please select the field of study which is of interest to you.