Blog

The very latest Employer Branding news, articles and opinion pieces written by Universum staff members and other industry thought leaders.

WMAE: The Trailblazers of Employer Branding

There are always going to be those employers who excel when it comes to attracting the attentio...

Develop Your Company’s Employer Value Proposition [Printable]

The employer value proposition (EVP) is pivotal to your organization’s ability to attract the...

How Do the EVPs of the World’s Most Attractive Employers Stack Up?

Navigating the world of employer branding can be challenging. Attracting top talent and actua...

What Makes the EVP So Important to Your Employer Brand?

We’ve answered your questions about employer branding and explained why investing in your emp...

Universum and DHI release Employer Branding Now 2017

Larger Companies More Likely to Consider Employer Branding a Top Priority in 2017 Universum Gl...

Culture and Values, Not Salary, Drive Your Employer Brand

What factors cause an employee to recommend their employer to a job-seeker? More often we’re ...

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting....

The World’s Most Attractive Employer Rankings 2017

2017's WMAE results reveal that the majority of talent would prefer to work for medium sized em...

Social Media: The Best Way to Communicate Your Employer Brand

As the recruitment environment continues to shift to a more candidate driven state, many empl...

How to Measure the External Success of Your Employer Brand to Prove ROI

You already know employer branding is a must in today’s competitive market for top talent, bu...

Your Top Questions About Employer Branding Answered

Employer branding has a lot of different facets, which is perhaps why some HR Professionals a...

Nordic Rankings 2017

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Micros...

What Draws Candidates to the World’s Most Attractive Employers?

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names ...

Universum Ranks World’s Most Attractive Employers 2017 Available June 28...

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney...

Employer Branding for Dummies Available Now

[popup-button title="Download chapter one for free»"][/popup-button] Universum and Dummies...

Why Making Strategic Investments in Employer Branding is a Must

Employer branding is everywhere right now, but why is it such a big trend? Why are so many co...

Four Recommendations for Attracting Business & STEM Talent to the F...

As with all industries, FMCG has to adapt to the demands of millennial talent. Flexible worki...

Once Again Universum Surpasses the One Million Mark

Gathering invaluable insights on what talent want from Employers and their careers Surveying s...

What do Graduates Look for in an Employer?

That amazing time of year is finally upon us - graduation. Every year, hundreds if not thousa...

Universum Releases 2017 U.S. Talent Survey Data

  Survey results reveal views on career and employer preferences from 81,102 students...

Universum and Link Humans Release FMCG Industry Report: No More Business...

Innovation as a driver of employer choice differs significantly between countries. For exam...

Universum partners with HR Open Source

Stockholm April 25th – Today Universum announced its partnership with HR Open Source (HROS.co...

7 Unique Campus Recruiting Events That Aren’t a Career Fair

Career fairs are the foundation of building a brand on campus. Many companies have clear idea...

Mind the Gap: How Generations View Leadership

There is no universal approach to leadership. The screaming drill sergeant might work with priv...

Employer Branding Nightmares: The Cost of a Bad Reputation

The number of Americans who quit their jobs climbed to one of the highest levels this country...

Joakim Ström on Channel News Asia’s Coffee with the Boss

Today, talent is the most valuable commodity for businesses worldwide. In recent years, busin...

3 Quick Tips for Communicating Your Employer Brand Effectively

From attracting new talent to retaining tenured employees, the practice of maintaining a comp...

Keeping Generation X, Y and Z From Throwing Away Their Shot at Leading

One of the strongest songs from the hit musical "Hamilton" is called "My Shot." The song convey...

Building Leaders for the Next Decade

How to support the workplace goals of Generation X, Y and Z The importance of reaching a l...

How Companies Use Branding to Attract Top College Talent

“We’re never going to be Google.” “Not everyone can look like Apple.” When it comes to ...

5 Best Practices for Producing Effective Employer Branding / Recruiting ...

Within three years, video will represent 82 percent of all IP traffic. In other words, words ...

Building a Global Employer Brand

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In or...

10 Things Recent Grads Are Looking For In A Company

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared ...

VR and AR in HR? How Tech Can Transform the Workplace

  Bold, decisive moves when it comes to adopting technology — that's what it takes to...

Thinking Outside the Cubicle: How Generations X, Y and Z Believe Technol...

The most successful businesses are the ones that can prepare for how technological shifts wil...

State of (un)readiness: Your Employees Expect Things You’re Likely Unpre...

Universum releases new eBook focusing on how Gen X, Y and Z believe the workplace should functi...

WMAE: The Trailblazers of Employer Branding

There are always going to be those employers who excel when it comes to attracting the attentio...

The World’s Most Attractive Employer Rankings 2017

2017's WMAE results reveal that the majority of talent would prefer to work for medium sized em...

Universum Ranks World’s Most Attractive Employers 2017 Available June 28...

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney...

Culture and Values, Not Salary, Drive Your Employer Brand

What factors cause an employee to recommend their employer to a job-seeker? More often we’re ...

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting....

The Secret to Understanding Your Employer Brand’s Target Audience

To be effective in your employer brand communication, you have to understand the audience you...

What do Graduates Look for in an Employer?

That amazing time of year is finally upon us - graduation. Every year, hundreds if not thousa...

What Makes the EVP So Important to Your Employer Brand?

We’ve answered your questions about employer branding and explained why investing in your emp...

Develop Your Company’s Employer Value Proposition [Printable]

The employer value proposition (EVP) is pivotal to your organization’s ability to attract the...

7 Unique Campus Recruiting Events That Aren’t a Career Fair

Career fairs are the foundation of building a brand on campus. Many companies have clear idea...

Employer Branding for Dummies Available Now

[popup-button title="Download chapter one for free»"][/popup-button] Universum and Dummies...

What Draws Candidates to the World’s Most Attractive Employers?

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names ...

Universum and DHI release Employer Branding Now 2017

Larger Companies More Likely to Consider Employer Branding a Top Priority in 2017 Universum Gl...

How Do the EVPs of the World’s Most Attractive Employers Stack Up?

Navigating the world of employer branding can be challenging. Attracting top talent and actua...

Building a Global Employer Brand

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In or...

Four Recommendations for Attracting Business & STEM Talent to the F...

As with all industries, FMCG has to adapt to the demands of millennial talent. Flexible worki...

Your Top Questions About Employer Branding Answered

Employer branding has a lot of different facets, which is perhaps why some HR Professionals a...

How to Measure the External Success of Your Employer Brand to Prove ROI

You already know employer branding is a must in today’s competitive market for top talent, bu...

Industry Reputation and Global Spread Defines Future Earnings in the Can...

In our recent World’s Most Attractive Employers (WMAE) report, we unveiled key insights about...