Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Attracting High Achievers

Attracting High Achievers

Posted by on Aug 30, 2016 in Article

How do you attract high achievers? The latest research from Universum uncovers the career ambitions and expectations of students and recent graduates from the world’s top 200 universities, to examine how […]

Inspiring purpose among employees

Inspiring purpose among employees

Posted by on Aug 30, 2016 in Article

In addition to surveying young talent entering the job market, Universum also surveys employees inside organizations who work to attract future talent. What can employers – particularly those inside the […]

EMIRATI STUDENTS EYE CLEAN ENERGY CAREERS, SURVEY FINDS

EMIRATI STUDENTS EYE CLEAN ENERGY CAREERS, SURVEY FINDS

Posted by on Aug 29, 2016 in Press Releases

August 24, 2016, Dubai: Universum’s Middle East Talent Survey 2016 presents key findings from more than 7,600 students in 30 universities throughout the UAE. This year’s survey reveals many surprising results, […]

Don’t forget about metrics

Don’t forget about metrics

Posted by on Aug 25, 2016 in Article

Everyone talks about metrics, but fewer than half use data-driven decision making frequently. Small companies in particular struggle to leverage data. Over the past five years, HR organizations have undergone […]

Employer Brand must shape the experience of your brand

Employer Brand must shape the experience of your brand

Posted by on Aug 23, 2016 in Article

Widespread recognition that employer brand must shape the experience of your brand, not just perception. Not long ago, employer branding felt more like an exercise in wishful thinking. Companies would […]

Universum hires Dennis Lodin as new global CFO

Universum hires Dennis Lodin as new global CFO

Posted by on Aug 18, 2016 in Press Releases

Global Employer Branding leader Universum has added a new senior executive to the team. Dennis Lodin, previously CFO of Prime a Weber Shandwick Company & united minds will join Universum […]

The evolution of recruiting channels

The evolution of recruiting channels

Posted by on Aug 18, 2016 in Article

Recruiting Channels Nowhere is the evolution of recruiting strategies more evident than in channel preferences. Social recruiting, employee referrals and alumni networks are all rising in popularity, usage of job […]

Developing targeted talent attraction strategies

Developing targeted talent attraction strategies

Posted by on Aug 16, 2016 in Article

Employers aren’t spending enough time thinking about their key audiences and developing targeted strategies for talent attraction. Developing targeted talent attraction strategies for high-value roles is critical for global companies. […]

Employer Brand governance remains relatively low

Employer Brand governance remains relatively low

Posted by on Aug 16, 2016 in Article

We asked executives whether they use employer brand guidelines to ensure consistent application of the EVP and employer brand. Responses show adoption rates are fairly low – far lower than […]

Employer Value Propositions gain greater acceptance

Employer Value Propositions gain greater acceptance

Posted by on Aug 11, 2016 in Article

Employer value propositions (EVPs) are getting greater acceptance among the organizations we interviewed. Most companies without an EVP plan to adopt one within 24 months. EVPs define the key components […]

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