Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

Your Top Questions About Employer Branding Answered

Your Top Questions About Employer Branding Answered

Posted by on Jun 12, 2017 in Recruiting Trends

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are tentative to approach building out their employer brand.  Despite the challenges in managing it, […]

Nordic Rankings 2017

Nordic Rankings 2017

Posted by on May 24, 2017 in Article

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Microsoft and EY (Ernst & Young) retain their top spots in Engineering and Business Rankings […]

What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

Universum Ranks World’s Most Attractive Employers 2017 Available June 28th Exclusively at CNNMoney

Universum Ranks World’s Most Attractive Employers 2017 Available June 28th Exclusively at CNNMoney

Posted by on May 11, 2017 in Article

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney to publish their annual ranking of the World’s Most Attractive Employers. Last year more than 265,000 […]

Employer Branding for Dummies Available Now

Employer Branding for Dummies Available Now

Posted by on May 9, 2017 in Article

Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have released Employer Branding for Dummies, a brand new book dedicated to giving employers actionable advice and expert insights to […]

Why Making Strategic Investments in Employer Branding is a Must

Why Making Strategic Investments in Employer Branding is a Must

Posted by on May 8, 2017 in Employment

Employer branding is everywhere right now, but why is it such a big trend? Why are so many companies focusing on creating a brand, or even forming a better one? […]

Four Recommendations for Attracting Business & STEM Talent to the FMCG Industry

Four Recommendations for Attracting Business & STEM Talent to the FMCG Industry

Posted by on May 4, 2017 in Article

As with all industries, FMCG has to adapt to the demands of millennial talent. Flexible working, instant feedback loops, having more of say in the decision-making process and the sense […]

Once Again Universum Surpasses the One Million Mark

Once Again Universum Surpasses the One Million Mark

Posted by on May 2, 2017 in Article, Press Releases

Gathering invaluable insights on what talent want from Employers and their careers Surveying students at the top universities across the world for over two decades, today Universum celebrates another landmark […]

What do Graduates Look for in an Employer?

What do Graduates Look for in an Employer?

Posted by on May 1, 2017 in Recruiting Trends

That amazing time of year is finally upon us – graduation. Every year, hundreds if not thousands of hopeful students walk across the stage and dream of creating a fantastic […]