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Employer Branding for Dummies® to be published in March

Posted by on Feb 23, 2017 in Article, Press Releases

Universum and Wiley form publishing partnership to give employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs.

 

Stockholm, February 23rd – Dummies®, the world’s bestselling reference series and a Wiley brand, will publish Employer Branding for Dummies, in March. Written by Lars Schmidt and Universum Global Vice President of Strategy, Richard Mosley, the book will give companies the tools they need to create and maintain their own distinctive and credible employer identity to enable them to find and attract the employees of their dreams.

“We’re excited to publish Employer Branding for Dummies,” said Kathy Nebenhaus, Vice President and Publisher at Wiley.  “Investing in effective employer branding is a proven way for companies to recruit and retain the best talent possible and we hope Employer Branding for Dummies will help
employers do just that.”

“Partnering with Dummies is the ideal way to deliver complex messages in a globally recognized and easy to understand way. Employer Branding for Dummies delivers that, and we’re excited to work with Universum as they deliver world class talent services,” said David Palmer, Director of Marketing at Wiley Publishing, Inc.

Universum CEO, Petter Nylander, added “We are pleased to partner with such a prestigious publisher as Wiley for this title. Employer branding is becoming a strategic function for most employers and this book will even further the conversation about its importance”.

Employer Branding for Dummies is available in both print and all e-book formats offers research backed insights on what makes an employer stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.

Also included in the book are ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand strategies that help you draw the right talent, while repelling the wrong ones.

“Whatever the size of the company, I believe employer branding can help attract the talent needed to succeed, and I have done my best to ensure this new Dummies guide illuminates the way” Said Richard Mosley.

“This book has something for everyone” Said co-writer and Founder of Amplify Talent, Lars Schmidt.  “Whether you’re delivering targeted content based on detailed persona maps, or building your Employer Value Proposition, this book provides actionable takeaways to help you bring results to your business”.

Employer Branding for Dummies will be available on March 16th but you can preorder direct from Wiley or on Amazon.

Author Information:

Richard Mosley, Universum’s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world’s leading employer brand events. This is the third book Richard Mosley has written on the subject of employer branding. Since co-authoring the first book published on the subject, The Employer Brand in 2005, Richard Mosley has led over 50 employer brand development projects around the world.

Lars Schmidt, Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.

About Universum:

Universum is the global leader in employer branding, During our 25+ years we have established ourselves in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic advisory, data driven communication and social media solutions for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with over 2000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose.  On an annual basis Universum surveys over 1,500,000 students and professionals worldwide. Find out more at www.universumglobal.com