Joakim Ström on Channel News Asia’s Coffee with the Boss
Today, talent is the most valuable commodity for businesses worldwide. In recent years, business leaders have become acutely aware of the fact that attracting and retaining the very best talent is key to their commercial success.
During this same period, however, the skills that organisations require to thrive has been evolving, and the demand for those skills is outstripping supply. The old transactional approach of acquiring and retaining talent simply isn’t enough anymore.
For an employer to be truly attractive, enough so for them to gain access to the talent they require, they need to be strategic with their employer brand. Employers must now be proactive with their reputation, ensuring it’s not only attractive to talent, but that it’s true, credible, sustainable and genuinely sets them apart.
Channel News Asia’s Lance Alexander sat down with Universum’s Asia Pacific CEO, Joakim Ström, to find out more about this trend and what employer can do to avoid falling by the wayside.
The following video is an extract from that meeting:
Universum is the global leader in employer branding, During our 25+ years we have established ourselves in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic advisory, data driven communication and social media solutions for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with over 2000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis Universum surveys over 1,500,000 students and professionals worldwide. Find out more at www.universumglobal.com