Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


The Employer Brand Misalignment

The Employer Brand Misalignment

Posted by on Mar 24, 2015 in Article

By Dustin Clinard, Managing Director of North America, Universum It’s a no-brainer that businesses rise or fall on the strength of the talent they attract to key leadership positions. What’s surprising […]

Do’s and Don’ts for Recruiting on Social Media

Do’s and Don’ts for Recruiting on Social Media

Posted by on Oct 1, 2014 in Article

You’ll be hard pressed to find a company that is not using social media as an integral part of their recruitment process. We live in a digital world and as […]

How to Boost Your Employer Brand and Become a Talent Magnet like Google

How to Boost Your Employer Brand and Become a Talent Magnet like Google

Posted by on Sep 25, 2014 in Article

Future graduate expectations are changing fast across economies and employment markets which is obvious when looking at the data from this year’s World’s Most Attractive Employers survey. When planning employer […]

Is achieving employee diversity in the workplace actually a paradox?

Is achieving employee diversity in the workplace actually a paradox?

Posted by on Sep 10, 2014 in Insights

Did you know that based on graduation rates from 2011-2012*, organizations would need to have 57% of their employees being female and 40% being of ethnicity other than white to be reflective […]

Are North America’s employee diversity ratios backward?

Are North America’s employee diversity ratios backward?

Posted by on Sep 5, 2014 in Insights

What’s your diversity ratio? Most of America’s employee diversity ratios are backwards. As I talk with clients all over the Americas, one of the most frequently mentioned challenges I hear is […]

Can Work/Life Balance be a Career Goal?

Can Work/Life Balance be a Career Goal?

Posted by on Sep 1, 2014 in Opinion

The one thing students want out of their career, more than anything else, is not leadership opportunities, security or prestige, but work-life balance. Work-life balance is supposedly what the kids […]

Be intentional about your employer brand

Be intentional about your employer brand

Posted by on Aug 26, 2014 in Insights

In speaking with hundreds of talent acquisition professionals each year, I’m struck by the response to this question:  “What is your employer brand?”  Most say something like , “um…I would […]

How to get candidates’ attention without having to say more

How to get candidates’ attention without having to say more

Posted by on Aug 26, 2014 in Insights

The fact is that often companies do have very different employee value propositions, but in an attempt to say what they think students want to hear, they wind up communicating […]

Breathing Life into Your Career Website

Breathing Life into Your Career Website

Posted by on Aug 22, 2014 in Insights

I have just started building a new career website, and as I trawled the web in search of inspiration, I was left disappointed. Why is it that companies spend so […]

Employers: Students can’t tell you apart

Employers: Students can’t tell you apart

Posted by on Aug 21, 2014 in Insights

I once worked for a company where the average age of employees was under 30, and yet the first thing the new head of HR did when she came onboard […]