Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Why focus on Generation Z

Why focus on Generation Z

Posted by on Jan 28, 2016 in Article

Employers are just beginning to understand and accommodate the needs of Millennials, and already we’re discussing the next cohort of employees: Generation Z. Why focus on a group that is for the most part still in […]

A Guide to Employer Branding

A Guide to Employer Branding

Posted by on Jan 21, 2016 in Article

“How can I develop a successful Employer Brand strategy?” Is it a question some of you are asking? Are you new to the profession? Running your own business? Or do you already […]

The Countries with the Happiest Employees

The Countries with the Happiest Employees

Posted by on Jan 13, 2016 in Article

It’s a hectic time for talent management. Over 49 million more workers will leave their jobs in 2018 than in 2012. This makes employee engagement and happiness essential for any business […]

Cost of Talent in APAC

Cost of Talent in APAC

Posted by on Sep 11, 2015 in Article

There is no global cost of talent; the wages you pay your employees depend on a variety of factors, such as where they live. A large part of your employer’s brand depends […]

Cost of Talent in Americas

Cost of Talent in Americas

Posted by on Sep 11, 2015 in Article

The cost of talent in the Americas is, at least in part, a function of the salary expectations of the employees. The better you understand these expectations, the better negotiator […]

The Cost of Top Talent in Europe

The Cost of Top Talent in Europe

Posted by on Sep 11, 2015 in Article

Europe consists of about 50 countries, so your business can expect a lot of variety when hiring professionals. Knowing how much today’s students expect to earn could help you make important decisions about establishing […]

Why Microsoft attracts top candidates

Why Microsoft attracts top candidates

Posted by on Aug 5, 2015 in Article

While it’s been knocked over the years, Microsoft still attracts top candidates in engineering and IT. Google may be its sexier cousin these days, but Microsoft is still a powerhouse in the industry. After all, Google […]

Talent attraction in emerging markets

Talent attraction in emerging markets

Posted by on Jul 30, 2015 in Article

The Talent Insights Series aims to uncover what university students are looking for in future employers – and how companies can translate these findings into actionable steps for HR and C-level leaders. […]

Insights on high-achieving graduates

Insights on high-achieving graduates

Posted by on May 6, 2015 in Article

HOW GRADUATING STUDENTS OF THE IVY LEAGUE AND RUSSELL GROUP SCHOOLS FEEL ABOUT CAREERS AND IDEAL EMPLOYERS. Most business leaders understand how sales and marketing strategies work to generate revenue, but many […]

Universum Reaches One Million

Universum Reaches One Million

Posted by on Mar 23, 2015 in Press Releases

Universum Reaches the Unprecedented One Million Mark Gathering invaluable insights on what Talent want from Employers and from their careers Today Universum celebrates a historical moment in its history. Surveying […]