Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Digital Recruiting Now

Digital Recruiting Now

Posted by on Jun 20, 2016 in Article

Digital transformation in Human Resources has developed rapidly, with many companies still looking to catch up. Data-driven decisions are a huge factor in assisting the improvement of recruiting efforts, which means […]

3 Ways Leaders Can Connect to Talent on Social Media

3 Ways Leaders Can Connect to Talent on Social Media

Posted by on May 11, 2016 in Article

[Sigh]. “All of those young whipper-snappers SnapBooking and FaceChatting every minute of the day. I’m content with just having my LinkedIn profile as my main connection to the talent world. […]

5 Easy Steps To Create A Thumb-stopping Social Media Post

5 Easy Steps To Create A Thumb-stopping Social Media Post

Posted by on May 10, 2016 in Article, Insights, Solutions

Social media is a busy place with Millions of businesses all vying for our profitable attention and there are only so many hours in the day. What’s good for advertisers and […]

How to Activate a Social Media Plan

How to Activate a Social Media Plan

Posted by on Mar 23, 2016 in Article

Some projects are so immense that you don’t know where to begin. A six-continent, multi-platform social media strategy is an immense undertaking. When you are a multinational business, employer branding can be especially […]

Social Media for Talent Attraction

Social Media for Talent Attraction

Posted by on Apr 21, 2015 in Article

It’s no secret that social media will be a key channel for employer branding in the future. More than a third of senior executives believe that social media is the […]

How Do Millennials See the Future?

How Do Millennials See the Future?

Posted by on Dec 11, 2014 in Article

Companies and organizations seeking to attract the best and brightest talent need to know what kind of recruitment will draw these individuals to their door. Many such professionals will be […]

Social is What Talent Expects You to Be

Social is What Talent Expects You to Be

Posted by on Sep 16, 2014 in Article

Businesses are scared to engage socially with talent. They misunderstand the talent marketplace and expectations of current students and up-and-coming talent, lack a proper framework and structure for developing content […]

The growing global talent gap

The growing global talent gap

Posted by on Aug 27, 2014 in Future Trends

Executives worldwide are faced with a relatively new impediment to growing their earnings and stature. It would be easy to assume that this impediment is the growth rate of the […]

One deal to make the first salary review great

One deal to make the first salary review great

Posted by on Aug 25, 2014 in Insights

There’s a deal that you can cut with top employees that keeps them on board, engaged and focused, without having to raise their salary. It’s fair, focused and motivating for […]

If a Venture Capitalist Ran HR

If a Venture Capitalist Ran HR

Posted by on Aug 20, 2014 in Recruiting Trends

There would be more top Talent in organizations if HR looked at Talent like a Venture Capitalist does. Talent is arguably the most important criterion when investing in a company. […]