Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


The Banking Scramble for Fintech Talent

The Banking Scramble for Fintech Talent

Posted by on Oct 19, 2016 in Article

With great Fintech (financial technology) startup companies come great resolutions. The superheroes of the STEM (Science, Technology, Engineering, Math) talent pool are not only evolving with the technological times, but […]

Employer Branding and Social Media

Employer Branding and Social Media

Posted by on Jul 1, 2016 in Article

As the year passes the midway mark, the 62% of companies who declared that they would make employer branding a top priority in 2016 will be continuing to review, analyze […]

Why You Need a Social Media Strategy for Your Employer Brand

Why You Need a Social Media Strategy for Your Employer Brand

Posted by on Mar 16, 2016 in Article

Having a social media presence for your employer brand is no longer a feature — it’s a requirement. Millennial and Generation Z job seekers are digitally savvy and spend several hours a day […]

How to Appeal to Professionals’ Career Aspirations

How to Appeal to Professionals’ Career Aspirations

Posted by on Nov 24, 2015 in Article

As we get to the end of any year, there is a question that we often ask: what balance in between graduates and experienced hires should I have in the […]

Beyond Social Media: Reaching Generation Z

Beyond Social Media: Reaching Generation Z

Posted by on Aug 13, 2015 in Article

The first thing that comes to my mind when “Generation Z” is mentioned, is an image of young people furiously typing away on their smartphones, participating 24/7 in social media. I’m not […]

Why is maintaining your employer brand so important now?

Why is maintaining your employer brand so important now?

Posted by on Jun 17, 2015 in Article

Everyone’s talking about employer branding, and for good reason. Nearly a decade has passed since the “talent gap,” and yet we haven’t quite discerned how to move forward. Attracting quality […]

Four Common Challenges and Best Practices in Digital Communications

Four Common Challenges and Best Practices in Digital Communications

Posted by on Jun 4, 2015 in Article

Digital communications are increasingly important for all types of businesses. Businesses that use digital communications to engage customers build stronger brands that perform better; however, it can be challenging. We’ve […]

How diversity can save your company

How diversity can save your company

Posted by on Jan 26, 2015 in Article

Why diversity is important Entrepreneur defines branding as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding is all […]

Where Do Millennials Get Input on Career Decisions?

Where Do Millennials Get Input on Career Decisions?

Posted by on Nov 26, 2014 in Article

Are you lost in a sea of possibilities when you try to figure out how to reach millennials? This generation is expected to become the majority in the workforce by […]