Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Joakim Ström on Channel News Asia’s Coffee with the Boss

Joakim Ström on Channel News Asia’s Coffee with the Boss

Posted by on Apr 11, 2017 in Article, Company News

Today, talent is the most valuable commodity for businesses worldwide. In recent years, business leaders have become acutely aware of the fact that attracting and retaining the very best talent […]

3 Quick Tips for Communicating Your Employer Brand Effectively

3 Quick Tips for Communicating Your Employer Brand Effectively

Posted by on Apr 10, 2017 in Employment

From attracting new talent to retaining tenured employees, the practice of maintaining a company’s reputation as an employer has leadership taking notice. Last year, 62% of employers in our Global […]

Building Leaders for the Next Decade

Building Leaders for the Next Decade

Posted by on Apr 4, 2017 in Article, Press Releases

How to support the workplace goals of Generation X, Y and Z The importance of reaching a leadership position – based on the global average – is high within each […]

Building a Global Employer Brand

Building a Global Employer Brand

Posted by on Mar 21, 2017 in Corporate Culture

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in […]

VR and AR in HR? How Tech Can Transform the Workplace

VR and AR in HR? How Tech Can Transform the Workplace

Posted by on Mar 17, 2017 in Article

  Bold, decisive moves when it comes to adopting technology — that’s what it takes to be successful in business today. Identify the next up-and-coming technology and make the changes […]

State of (un)readiness: Your Employees Expect Things You’re Likely Unprepared to Deliver

State of (un)readiness: Your Employees Expect Things You’re Likely Unprepared to Deliver

Posted by on Feb 28, 2017 in Article, Press Releases

Universum releases new eBook focusing on how Gen X, Y and Z believe the workplace should function and the technologies poised to transform it Stockholm, February 28th – Are the […]

Employer Branding for Dummies® to be published in March

Employer Branding for Dummies® to be published in March

Posted by on Feb 23, 2017 in Article, Press Releases

Universum and Wiley form publishing partnership to give employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs.   […]

A Brave New Workplace with Gen X, Y and Z

A Brave New Workplace with Gen X, Y and Z

Posted by on Jan 24, 2017 in Article, Press Releases

Universum Releases New Generations Series in Collaboration with INSEAD Emerging Markets Institute, The HEAD Foundation and MIT Leadership Center Stockholm, January 24th – As organizations seek to optimize the work […]

The Middle East’s Most Attractive Employers 2016

The Middle East’s Most Attractive Employers 2016

Posted by on Dec 19, 2016 in Press Releases

Whilst Google, Microsoft and Apple Dominate, Emaar is the Highest Ranked Local Firm in the Middle East by Business and Engineering/IT Talent Stockholm, December 21 – Business and Engineering students across the […]

What’s the Global Cost of Talent in 2016?

What’s the Global Cost of Talent in 2016?

Posted by on Dec 13, 2016 in Press Releases

Business and Engineering Talent from Switzerland, Denmark and the United States are Globally the Most Expensive to Hire The cost of talent will always be a key factor in employment […]