Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Posted by on Jul 12, 2017 in Rankings

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

Your Top Questions About Employer Branding Answered

Your Top Questions About Employer Branding Answered

Posted by on Jun 12, 2017 in Recruiting Trends

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are tentative to approach building out their employer brand.  Despite the challenges in managing it, […]

What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

Why Making Strategic Investments in Employer Branding is a Must

Why Making Strategic Investments in Employer Branding is a Must

Posted by on May 8, 2017 in Employment

Employer branding is everywhere right now, but why is it such a big trend? Why are so many companies focusing on creating a brand, or even forming a better one? […]

Mind the Gap: How Generations View Leadership

Mind the Gap: How Generations View Leadership

Posted by on Apr 20, 2017 in Article

There is no universal approach to leadership. The screaming drill sergeant might work with privates going through boot camp, but probably not with sixth graders at your local middle school. […]