Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

Why Making Strategic Investments in Employer Branding is a Must

Why Making Strategic Investments in Employer Branding is a Must

Posted by on May 8, 2017 in Employment

Employer branding is everywhere right now, but why is it such a big trend? Why are so many companies focusing on creating a brand, or even forming a better one? […]

Mind the Gap: How Generations View Leadership

Mind the Gap: How Generations View Leadership

Posted by on Apr 20, 2017 in Article

There is no universal approach to leadership. The screaming drill sergeant might work with privates going through boot camp, but probably not with sixth graders at your local middle school. […]