Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


4 Research Backed Recommendations for Steering a Multigenerational Workplace

4 Research Backed Recommendations for Steering a Multigenerational Workplace

Posted by on Feb 9, 2017 in Article

Are younger generations truly so different? Or is it possible that as they age and gain experience at work, they begin to behave a lot like their older peers? To tie […]

Employer Brand governance remains relatively low

Employer Brand governance remains relatively low

Posted by on Aug 16, 2016 in Article

We asked executives whether they use employer brand guidelines to ensure consistent application of the EVP and employer brand. Responses show adoption rates are fairly low – far lower than […]

Career goals and work-style preferences for business students – WMAE

Career goals and work-style preferences for business students – WMAE

Posted by on Aug 4, 2016 in Article

The career goals and work-style preferences of young talent vary greatly by region, meaning employers must adapt their message to these differences, as well as find areas of commonality. Note: career […]

Most attractive companies among business students

Most attractive companies among business students

Posted by on Jul 28, 2016 in Article

Among business students, financial services employers were hardest hit. Ten out of 12 WMAEs in financial services lost ground in the rankings. Only Goldman Sachs and Morgan Stanley held on […]

The Pros and Cons of Your Main Social Recruitment Channels

The Pros and Cons of Your Main Social Recruitment Channels

Posted by on Jul 13, 2016 in Article

Taking as much interest as possible in your target demographic can be key in securing a successful and long-term relationship. Social recruitment is proving to be a hugely effective avenue […]

Cracking the Code to Social Analytics: Universum Presents Inside Social Media

Cracking the Code to Social Analytics: Universum Presents Inside Social Media

Posted by on Mar 30, 2016 in Article, Press Releases

Introducing Iris: Crowd-Sourced Social Content Analysis Engagement metrics are social actions that signal deeper interest and understanding. We’ve found the message received is often quite different from what employers intended. […]

4 Tips for Engaging With Millennials

4 Tips for Engaging With Millennials

Posted by on Jan 5, 2016 in Article

Millennials make up the largest generation currently alive. The U.S. holds 80 million millennials right now, and in a decade, they’ll make up three-quarters of the workforce. They’ve outnumbered the […]

Be Personal: Gen Z Wants to Talk to You

Be Personal: Gen Z Wants to Talk to You

Posted by on Oct 27, 2015 in Article

When I reach out to Generation Z, I’m always sure to make it personal. Much like the Millennials who came before them, this tech-savvy group wants to feel like they’re […]

How to Attract Tech Talent

How to Attract Tech Talent

Posted by on May 11, 2015 in Article

Business success in the tech industry depends on attracting highly skilled employees, and it’s challenging for hiring managers to find themselves competing against other companies to win the interest of […]

A Unified Brand

A Unified Brand

Posted by on Mar 12, 2015 in Article

Benefits that impact every level of a company can occur if you align employer and consumer branding. Universum conducted a survey with over 2,000 senior executives, including CEOs, HR and […]