Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Inspiring purpose among employees

Inspiring purpose among employees

Posted by on Aug 30, 2016 in Article

In addition to surveying young talent entering the job market, Universum also surveys employees inside organizations who work to attract future talent. What can employers – particularly those inside the […]

EMIRATI STUDENTS EYE CLEAN ENERGY CAREERS, SURVEY FINDS

EMIRATI STUDENTS EYE CLEAN ENERGY CAREERS, SURVEY FINDS

Posted by on Aug 29, 2016 in Press Releases

August 24, 2016, Dubai: Universum’s Middle East Talent Survey 2016 presents key findings from more than 7,600 students in 30 universities throughout the UAE. This year’s survey reveals many surprising results, […]

Universum hires Dennis Lodin as new global CFO

Universum hires Dennis Lodin as new global CFO

Posted by on Aug 18, 2016 in Press Releases

Global Employer Branding leader Universum has added a new senior executive to the team. Dennis Lodin, previously CFO of Prime a Weber Shandwick Company & united minds will join Universum […]

The evolution of recruiting channels

The evolution of recruiting channels

Posted by on Aug 18, 2016 in Article

Recruiting Channels Nowhere is the evolution of recruiting strategies more evident than in channel preferences. Social recruiting, employee referrals and alumni networks are all rising in popularity, usage of job […]

Developing targeted talent attraction strategies

Developing targeted talent attraction strategies

Posted by on Aug 16, 2016 in Article

Employers aren’t spending enough time thinking about their key audiences and developing targeted strategies for talent attraction. Developing targeted talent attraction strategies for high-value roles is critical for global companies. […]

Employer Value Propositions gain greater acceptance

Employer Value Propositions gain greater acceptance

Posted by on Aug 11, 2016 in Article

Employer value propositions (EVPs) are getting greater acceptance among the organizations we interviewed. Most companies without an EVP plan to adopt one within 24 months. EVPs define the key components […]

Universum Awards: The Most Attractive Employers in the Netherlands

Universum Awards: The Most Attractive Employers in the Netherlands

Posted by on Aug 4, 2016 in Article

On Monday, June 13th 2016, the first Universum Awards took place in the Netherlands. During this event experts in the field of employer branding and HR from top companies gathered […]

Local Hero employers take on the World’s Most Attractive

Local Hero employers take on the World’s Most Attractive

Posted by on Aug 3, 2016 in Article

‘Local hero’ employers often aren’t included in the official WMAE list but have outside influence in certain geographies. Huawei, a Chinese multinational networking and telecommunications company, debuted on the WMAE […]

WMAE16 Ranking by Industry

WMAE16 Ranking by Industry

Posted by on Jul 25, 2016 in Article

On the 29th of June CNNMoney announced the findings of Universum’s annual, world’s most attractive employers ranking. Universum’s Talent Survey takes in to account the opinions of over 265,000 millennials […]

The Importance of Inspiring Purpose

The Importance of Inspiring Purpose

Posted by on Jul 18, 2016 in Article

  Take a look at your workplace. Do the employees look ready to seize the day? Or are they just pushing through? If they don’t seem enthusiastic, you have a […]