Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


What Makes the EVP So Important to Your Employer Brand?

What Makes the EVP So Important to Your Employer Brand?

Posted by on Aug 18, 2017 in Insights

We’ve answered your questions about employer branding and explained why investing in your employer brand is a must in other articles, but what about EVP? How does it relate to […]

Universum and DHI release Employer Branding Now 2017

Universum and DHI release Employer Branding Now 2017

Posted by on Aug 16, 2017 in Article, Employer Branding Now, Press Releases

Larger Companies More Likely to Consider Employer Branding a Top Priority in 2017 Universum Global and DHI Group, Inc. release key findings from employer branding study, including mobile shifts and […]

Culture and Values, Not Salary, Drive Your Employer Brand

Culture and Values, Not Salary, Drive Your Employer Brand

Posted by on Aug 15, 2017 in Corporate Culture

What factors cause an employee to recommend their employer to a job-seeker? More often we’re beginning to find that salary, while still very important to employees, is not one of […]

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Posted by on Jul 12, 2017 in Rankings

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

The World’s Most Attractive Employer Rankings 2017

The World’s Most Attractive Employer Rankings 2017

Posted by on Jun 28, 2017 in Article, Press Releases, WMAE 2017

2017’s WMAE results reveal that the majority of talent would prefer to work for medium sized employers Stockholm, Sweden — June 28, 2017 – Universum Global has announced their 9th […]

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

Your Top Questions About Employer Branding Answered

Your Top Questions About Employer Branding Answered

Posted by on Jun 12, 2017 in Recruiting Trends

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are tentative to approach building out their employer brand.  Despite the challenges in managing it, […]

Nordic Rankings 2017

Nordic Rankings 2017

Posted by on May 24, 2017 in Article

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Microsoft and EY (Ernst & Young) retain their top spots in Engineering and Business Rankings […]

What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

Universum Ranks World’s Most Attractive Employers 2017 Available June 28th Exclusively at CNNMoney

Universum Ranks World’s Most Attractive Employers 2017 Available June 28th Exclusively at CNNMoney

Posted by on May 11, 2017 in Article

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney to publish their annual ranking of the World’s Most Attractive Employers. Last year more than 290,000 […]