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Culture and Values, Not Salary, Drive Your Employer Brand

Culture and Values, Not Salary, Drive Your Employer Brand

Posted by on Aug 15, 2017 in Corporate Culture

What factors cause an employee to recommend their employer to a job-seeker? More often we’re beginning to find that salary, while still very important to employees, is not one of […]

Building a Global Employer Brand

Building a Global Employer Brand

Posted by on Mar 21, 2017 in Corporate Culture

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in […]

How can CEO’s find more time to focus on brand and culture?

How can CEO’s find more time to focus on brand and culture?

Posted by on Aug 13, 2014 in Corporate Culture

How much time should you spend on corporate culture and your employment brand? If you are a leader you have a lot on your plate and you may wonder, how […]

Behavioral Change for CEO’s – Building Cultural Brand

Behavioral Change for CEO’s – Building Cultural Brand

Posted by on Aug 11, 2014 in Corporate Culture

In one of our previous articles, “Why your culture stinks & what to do about it right now,” we revealed how critical the role of the CEO was to developing a compelling […]

Why your culture might stink & what to do about it right now

Why your culture might stink & what to do about it right now

Posted by on Aug 6, 2014 in Corporate Culture

In my last post we talked about how to build a culture like Google’s and the role that measurement, surveys and focus groups play in creating an attractive employment brand and engaged […]

C-Suite: Building A Culture Like Google’s

C-Suite: Building A Culture Like Google’s

Posted by on Jul 29, 2014 in Corporate Culture, Insights

Everyone Wants to be Like Google This year 33,000 Canadian Students voted on their most ideal employer in our “From Learning to Work Survey” and Google topped the list again […]