Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


What Drives High Achievers?

What Drives High Achievers?

Posted by on Sep 20, 2016 in Article

The best business students and recent graduates – those who fall into the category of high achievers – have realized their capabilities and exceeded them to be labeled the best […]

Webinar: Employer Brand Metrics

Webinar: Employer Brand Metrics

Posted by on Sep 9, 2016 in Article, Events

Looking to take a deep dive into Employer Brand Metrics? Please join us on the 14th of September as we explore key employer brand metrics to improve business performance and how […]

High Achievers: Attract and Recruit

High Achievers: Attract and Recruit

Posted by on Sep 8, 2016 in Article

High achieving students and graduates are setting themselves apart from their peers among the pool of talent battling to win the top jobs. In order for employers to also be […]

Attracting High Achievers

Attracting High Achievers

Posted by on Aug 30, 2016 in Article

How do you attract high achievers? The latest research from Universum uncovers the career ambitions and expectations of students and recent graduates from the world’s top 200 universities, to examine how […]

Inspiring purpose among employees

Inspiring purpose among employees

Posted by on Aug 30, 2016 in Article

In addition to surveying young talent entering the job market, Universum also surveys employees inside organizations who work to attract future talent. What can employers – particularly those inside the […]

Are High Achievers really the way to go?

Are High Achievers really the way to go?

Posted by on Aug 30, 2016 in Article

A generalization of the recruitment process when attracting the top talent might lead us to assume that we are simply targeting those students or graduates who attended the best educational […]

Don’t forget about metrics

Don’t forget about metrics

Posted by on Aug 25, 2016 in Article

Everyone talks about metrics, but fewer than half use data-driven decision making frequently. Small companies in particular struggle to leverage data. Over the past five years, HR organizations have undergone […]

Employer Brand must shape the experience of your brand

Employer Brand must shape the experience of your brand

Posted by on Aug 23, 2016 in Article

Widespread recognition that employer brand must shape the experience of your brand, not just perception. Not long ago, employer branding felt more like an exercise in wishful thinking. Companies would […]

The evolution of recruiting channels

The evolution of recruiting channels

Posted by on Aug 18, 2016 in Article

Recruiting Channels Nowhere is the evolution of recruiting strategies more evident than in channel preferences. Social recruiting, employee referrals and alumni networks are all rising in popularity, usage of job […]

Developing targeted talent attraction strategies

Developing targeted talent attraction strategies

Posted by on Aug 16, 2016 in Article

Employers aren’t spending enough time thinking about their key audiences and developing targeted strategies for talent attraction. Developing targeted talent attraction strategies for high-value roles is critical for global companies. […]