Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Universum Awards: The Most Attractive Employers in the Netherlands

Universum Awards: The Most Attractive Employers in the Netherlands

Posted by on Aug 4, 2016 in Article

On Monday, June 13th 2016, the first Universum Awards took place in the Netherlands. During this event experts in the field of employer branding and HR from top companies gathered […]

Career goals and work-style preferences for business students – WMAE

Career goals and work-style preferences for business students – WMAE

Posted by on Aug 4, 2016 in Article

The career goals and work-style preferences of young talent vary greatly by region, meaning employers must adapt their message to these differences, as well as find areas of commonality. Note: career […]

Local Hero employers take on the World’s Most Attractive

Local Hero employers take on the World’s Most Attractive

Posted by on Aug 3, 2016 in Article

‘Local hero’ employers often aren’t included in the official WMAE list but have outside influence in certain geographies. Huawei, a Chinese multinational networking and telecommunications company, debuted on the WMAE […]

Most attractive companies among business students

Most attractive companies among business students

Posted by on Jul 28, 2016 in Article

Among business students, financial services employers were hardest hit. Ten out of 12 WMAEs in financial services lost ground in the rankings. Only Goldman Sachs and Morgan Stanley held on […]

WMAE16 Ranking by Industry

WMAE16 Ranking by Industry

Posted by on Jul 25, 2016 in Article

On the 29th of June CNNMoney announced the findings of Universum’s annual, world’s most attractive employers ranking. Universum’s Talent Survey takes in to account the opinions of over 265,000 millennials […]

The Importance of Inspiring Purpose

The Importance of Inspiring Purpose

Posted by on Jul 18, 2016 in Article

  Take a look at your workplace. Do the employees look ready to seize the day? Or are they just pushing through? If they don’t seem enthusiastic, you have a […]

The Pros and Cons of Your Main Social Recruitment Channels

The Pros and Cons of Your Main Social Recruitment Channels

Posted by on Jul 13, 2016 in Article

Taking as much interest as possible in your target demographic can be key in securing a successful and long-term relationship. Social recruitment is proving to be a hugely effective avenue […]

Using content to optimize your social recruiting strategy

Using content to optimize your social recruiting strategy

Posted by on Jul 11, 2016 in Article

In order to engage with talent effectively, employer brand strategies must continually develop their online content. A clear thought process of what type of content will be communicated, and through […]

Local Heroes Gaining Traction Among World’s Most Attractive Employers

Local Heroes Gaining Traction Among World’s Most Attractive Employers

Posted by on Jul 4, 2016 in Article

For all companies, a key to success is finding the best talent in local markets. In many locations, it’s the local companies that are winning the battle for the best […]

Employer Branding and Social Media

Employer Branding and Social Media

Posted by on Jul 1, 2016 in Article

As the year passes the midway mark, the 62% of companies who declared that they would make employer branding a top priority in 2016 will be continuing to review, analyze […]