Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Employer Brand governance remains relatively low

Employer Brand governance remains relatively low

Posted by on Aug 16, 2016 in Article

We asked executives whether they use employer brand guidelines to ensure consistent application of the EVP and employer brand. Responses show adoption rates are fairly low – far lower than […]

Employer Value Propositions gain greater acceptance

Employer Value Propositions gain greater acceptance

Posted by on Aug 11, 2016 in Article

Employer value propositions (EVPs) are getting greater acceptance among the organizations we interviewed. Most companies without an EVP plan to adopt one within 24 months. EVPs define the key components […]

Why invest in Employer Branding?

Why invest in Employer Branding?

Posted by on Aug 9, 2016 in Article

Why invest in Employer Branding? To remain competitive, companies must attract and retain talent through a powerful combination of recruitment marketing, talent management and HR analytics. Without the right mix, […]

Universum Awards: The Most Attractive Employers in the Netherlands

Universum Awards: The Most Attractive Employers in the Netherlands

Posted by on Aug 4, 2016 in Article

On Monday, June 13th 2016, the first Universum Awards took place in the Netherlands. During this event experts in the field of employer branding and HR from top companies gathered […]

Career goals and work-style preferences for business students – WMAE

Career goals and work-style preferences for business students – WMAE

Posted by on Aug 4, 2016 in Article

The career goals and work-style preferences of young talent vary greatly by region, meaning employers must adapt their message to these differences, as well as find areas of commonality. Note: career […]

Local Hero employers take on the World’s Most Attractive

Local Hero employers take on the World’s Most Attractive

Posted by on Aug 3, 2016 in Article

‘Local hero’ employers often aren’t included in the official WMAE list but have outside influence in certain geographies. Huawei, a Chinese multinational networking and telecommunications company, debuted on the WMAE […]

Most attractive companies among business students

Most attractive companies among business students

Posted by on Jul 28, 2016 in Article

Among business students, financial services employers were hardest hit. Ten out of 12 WMAEs in financial services lost ground in the rankings. Only Goldman Sachs and Morgan Stanley held on […]

WMAE16 Ranking by Industry

WMAE16 Ranking by Industry

Posted by on Jul 25, 2016 in Article

On the 29th of June CNNMoney announced the findings of Universum’s annual, world’s most attractive employers ranking. Universum’s Talent Survey takes in to account the opinions of over 265,000 millennials […]

The Importance of Inspiring Purpose

The Importance of Inspiring Purpose

Posted by on Jul 18, 2016 in Article

  Take a look at your workplace. Do the employees look ready to seize the day? Or are they just pushing through? If they don’t seem enthusiastic, you have a […]

The Pros and Cons of Your Main Social Recruitment Channels

The Pros and Cons of Your Main Social Recruitment Channels

Posted by on Jul 13, 2016 in Article

Taking as much interest as possible in your target demographic can be key in securing a successful and long-term relationship. Social recruitment is proving to be a hugely effective avenue […]