Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Posted by on Jul 12, 2017 in Rankings

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

Universum Releases 2017 U.S. Talent Survey Data

Universum Releases 2017 U.S. Talent Survey Data

Posted by on Apr 27, 2017 in Article, Press Releases, Rankings

  Survey results reveal views on career and employer preferences from 81,102 students in the U.S. from 359 universities and 170 different areas of study. New York, NY — April […]

Nordic Rankings 2016: Sweden

Nordic Rankings 2016: Sweden

Posted by on May 19, 2016 in Press Releases, Rankings

Swedish talent take a friendly work environment for granted and seek careers with high future earning and inspiring purpose Inspiring purpose vs. a friendly work environment Automotive industry becomes more […]

Nordic Rankings 2016: Denmark

Nordic Rankings 2016: Denmark

Posted by on May 19, 2016 in Press Releases, Rankings

Danish talent are showing less interest in careers in the public sector and are in search of career paths with high future earnings within a creative and dynamic work environment […]

Nordic Rankings 2016: Norway

Nordic Rankings 2016: Norway

Posted by on May 19, 2016 in Press Releases, Rankings

While the rest of Nordics seek a career with a work/life balance, the ongoing slump in oil prices has caused Norwegian talent to prioritize finding a secure/stable job. Positive trend […]

Nordic Rankings 2016: Finland

Nordic Rankings 2016: Finland

Posted by on May 19, 2016 in Press Releases, Rankings

From answers given by Finnish talent in this year’s Nordic Ideal Employer rankings it would appear that students in Finland are bracing themselves for a turbulent start to their careers. […]

Indonesia, Vietnam, Malaysia and Ukraine release their first Top 100 Ideal Employers Ranking lists

Posted by on Jul 3, 2014 in Insights, Rankings

Universum is pleased to release our Ideal Employer ranking in a few new countries. Added to our extensive list is now Indonesia, Vietnam, Malaysia and Ukraine. Predominant trends between the […]

Top Trends among Vietnamese Students in 2014

Posted by on Jun 23, 2014 in Infographics, Rankings

Read the findings of Vietnamese Ideal Employers 2014 here! Universum’s annual survey examine the career expectations and preferences of Vietnamese students in 2014. This year, as much as 11,076 respondents […]

Top Trends Among Indian Students in 2014

Posted by on Jun 17, 2014 in Infographics, Rankings

Universum releases the latest findings from its annual survey! Almost 11,800 undergraduates and MBA students across India participated, and gave result to new and revealing insight of how the students […]