Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

What do Graduates Look for in an Employer?

What do Graduates Look for in an Employer?

Posted by on May 1, 2017 in Recruiting Trends

That amazing time of year is finally upon us – graduation. Every year, hundreds if not thousands of hopeful students walk across the stage and dream of creating a fantastic […]

How Companies Use Branding to Attract Top College Talent

How Companies Use Branding to Attract Top College Talent

Posted by on Apr 3, 2017 in Recruiting Trends

“We’re never going to be Google.” “Not everyone can look like Apple.” When it comes to hiring top talent, there’s a plethora of phrases that keep talent acquisition leaders comfortable […]

10 Things Recent Grads Are Looking For In A Company

10 Things Recent Grads Are Looking For In A Company

Posted by on Mar 20, 2017 in Article, Recruiting Trends

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared to offer these Millennials what they want? You may think that the new ping pong […]

Want to recruit Gen Y and Millennial talent? Don’t forget this!

Want to recruit Gen Y and Millennial talent? Don’t forget this!

Posted by on Aug 27, 2014 in Recruiting Trends

The best way to be known as a great company and a great place to work IS to be a great company. So how do we get there? In an earlier article […]

If a Venture Capitalist Ran HR

If a Venture Capitalist Ran HR

Posted by on Aug 20, 2014 in Recruiting Trends

There would be more top Talent in organizations if HR looked at Talent like a Venture Capitalist does. Talent is arguably the most important criterion when investing in a company. […]

Employers: Talent is interviewing you

Employers: Talent is interviewing you

Posted by on Aug 18, 2014 in Recruiting Trends

When you sit across the desk looking at a college grad at the beginning of a job interview, don’t be surprised if they don’t look as nervous as the newly […]

Build your Talent Army on Facebook

Build your Talent Army on Facebook

Posted by on Aug 12, 2014 in Future Trends, Recruiting Trends

A few companies are using social media to build armies of ambassadors to supercharge employer brands all year long. Social media marketing has been a popular buzz phrase for the […]

Maximize & Measure: Be Better at Recruiting Top Talent

Maximize & Measure: Be Better at Recruiting Top Talent

Posted by on Aug 1, 2014 in Insights, Recruiting Trends

If attracting and retaining top talent is one of your company’s goals, you likely put emphasis and support behind your recruiting efforts. But if your company is like many others […]

Making the most of your recruitment budget

Posted by on Jan 16, 2014 in Recruiting Trends

With recruitment activity predicted to increase worldwide in 2014, it’s vital for organisations to maximise the effectiveness of their recruitment budget. Indeed, reducing the cost of recruitment was listed as […]