Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Universum Expands U.S. Board of Advisors to Support Continued Growth

Universum Expands U.S. Board of Advisors to Support Continued Growth

Posted by on Sep 13, 2016 in Press Releases

Universum announced today the addition of four members to its U.S. Board of Advisors: Angela Hills, Peter Kazanjy, Trish McFarlane, and William Tincup.  The board was started in early 2016 […]

Webinar: Employer Brand Metrics

Webinar: Employer Brand Metrics

Posted by on Sep 9, 2016 in Article, Events

Looking to take a deep dive into Employer Brand Metrics? Please join us on the 14th of September as we explore key employer brand metrics to improve business performance and how […]

High Achievers: Attract and Recruit

High Achievers: Attract and Recruit

Posted by on Sep 8, 2016 in Article

High achieving students and graduates are setting themselves apart from their peers among the pool of talent battling to win the top jobs. In order for employers to also be […]

Attracting High Achievers

Attracting High Achievers

Posted by on Aug 30, 2016 in Article

How do you attract high achievers? The latest research from Universum uncovers the career ambitions and expectations of students and recent graduates from the world’s top 200 universities, to examine how […]

Inspiring purpose among employees

Inspiring purpose among employees

Posted by on Aug 30, 2016 in Article

In addition to surveying young talent entering the job market, Universum also surveys employees inside organizations who work to attract future talent. What can employers – particularly those inside the […]

Are High Achievers really the way to go?

Are High Achievers really the way to go?

Posted by on Aug 30, 2016 in Article

A generalization of the recruitment process when attracting the top talent might lead us to assume that we are simply targeting those students or graduates who attended the best educational […]

EMIRATI STUDENTS EYE CLEAN ENERGY CAREERS, SURVEY FINDS

EMIRATI STUDENTS EYE CLEAN ENERGY CAREERS, SURVEY FINDS

Posted by on Aug 29, 2016 in Press Releases

August 24, 2016, Dubai: Universum’s Middle East Talent Survey 2016 presents key findings from more than 7,600 students in 30 universities throughout the UAE. This year’s survey reveals many surprising results, […]

Don’t forget about metrics

Don’t forget about metrics

Posted by on Aug 25, 2016 in Article

Everyone talks about metrics, but fewer than half use data-driven decision making frequently. Small companies in particular struggle to leverage data. Over the past five years, HR organizations have undergone […]

Employer Brand must shape the experience of your brand

Employer Brand must shape the experience of your brand

Posted by on Aug 23, 2016 in Article

Widespread recognition that employer brand must shape the experience of your brand, not just perception. Not long ago, employer branding felt more like an exercise in wishful thinking. Companies would […]

Universum hires Dennis Lodin as new global CFO

Universum hires Dennis Lodin as new global CFO

Posted by on Aug 18, 2016 in Press Releases

Global Employer Branding leader Universum has added a new senior executive to the team. Dennis Lodin, previously CFO of Prime a Weber Shandwick Company & united minds will join Universum […]