Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


How Companies Use Branding to Attract Top College Talent

How Companies Use Branding to Attract Top College Talent

Posted by on Apr 3, 2017 in Recruiting Trends

“We’re never going to be Google.” “Not everyone can look like Apple.” When it comes to hiring top talent, there’s a plethora of phrases that keep talent acquisition leaders comfortable […]

5 Best Practices for Producing Effective Employer Branding / Recruiting Videos

5 Best Practices for Producing Effective Employer Branding / Recruiting Videos

Posted by on Mar 28, 2017 in Article

Within three years, video will represent 82 percent of all IP traffic. In other words, words alone won’t be enough. Successful content strategy will depend on the effective deployment of […]

Building a Global Employer Brand

Building a Global Employer Brand

Posted by on Mar 21, 2017 in Corporate Culture

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in […]

10 Things Recent Grads Are Looking For In A Company

10 Things Recent Grads Are Looking For In A Company

Posted by on Mar 20, 2017 in Article, Recruiting Trends

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared to offer these Millennials what they want? You may think that the new ping pong […]

VR and AR in HR? How Tech Can Transform the Workplace

VR and AR in HR? How Tech Can Transform the Workplace

Posted by on Mar 17, 2017 in Article

  Bold, decisive moves when it comes to adopting technology — that’s what it takes to be successful in business today. Identify the next up-and-coming technology and make the changes […]

Thinking Outside the Cubicle: How Generations X, Y and Z Believe Technology Will Transform the Workplace

Thinking Outside the Cubicle: How Generations X, Y and Z Believe Technology Will Transform the Workplace

Posted by on Mar 7, 2017 in Article

The most successful businesses are the ones that can prepare for how technological shifts will change their processes and affect their bottom line, for good and for ill. For employer […]

State of (un)readiness: Your Employees Expect Things You’re Likely Unprepared to Deliver

State of (un)readiness: Your Employees Expect Things You’re Likely Unprepared to Deliver

Posted by on Feb 28, 2017 in Article, Press Releases

Universum releases new eBook focusing on how Gen X, Y and Z believe the workplace should function and the technologies poised to transform it Stockholm, February 28th – Are the […]

Employer Branding for Dummies® to be published in March

Employer Branding for Dummies® to be published in March

Posted by on Feb 23, 2017 in Article, Press Releases

Universum and Wiley form publishing partnership to give employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs.   […]

4 Research Backed Recommendations for Steering a Multigenerational Workplace

4 Research Backed Recommendations for Steering a Multigenerational Workplace

Posted by on Feb 9, 2017 in Article

Are younger generations truly so different? Or is it possible that as they age and gain experience at work, they begin to behave a lot like their older peers? To tie […]

A Brave New Workplace with Gen X, Y and Z

A Brave New Workplace with Gen X, Y and Z

Posted by on Jan 24, 2017 in Article, Press Releases

Universum Releases New Generations Series in Collaboration with INSEAD Emerging Markets Institute, The HEAD Foundation and MIT Leadership Center Stockholm, January 24th – As organizations seek to optimize the work […]