Employer Branding for Dummies Available Now
Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have released Employer Branding for Dummies, a brand new book dedicated to giving employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs. Written by Lars Schmidt and Universum’s Global Vice President of Strategy, Richard Mosley, the book gives companies the insights they need to create and maintain their own distinctive and credible employer identity to enable them to find and attract the employees of their dreams.
About the book
Employer Branding for Dummies is available in both print and all eBook formats offers research backed insights on what makes an employer stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.
Also included in the book are ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand strategies that help you draw the right talent, while repelling the wrong ones.
Tomorrow's thinking. Available today.
Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.
In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]
2017’s WMAE results reveal that the majority of talent would prefer to work for medium sized employers Stockholm, Sweden — June 28, 2017 – Universum Global has announced their 9th […]
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]
With locations around the world, Universum is a global firm with central offices in Stockholm, Sweden.