Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Employer Branding for Dummies Available Now


Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have released Employer Branding for Dummies, a brand new book dedicated to giving employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs. Written by Lars Schmidt and Universum’s Global Vice President of Strategy, Richard Mosley, the book gives companies the insights they need to create and maintain their own distinctive and credible employer identity to enable them to find and attract the employees of their dreams.

Download chapter one of the book for free»


About the book

Employer Branding for Dummies is available in both print and all eBook formats offers research backed insights on what makes an employer stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.

Also included in the book are ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand strategies that help you draw the right talent, while repelling the wrong ones.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

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In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

The World’s Most Attractive Employer Rankings 2017

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Posted by on Jun 28, 2017 in Article, Press Releases, WMAE 2017

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Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

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