The Ideal Employer Brand Report is Universum’s flagship report and is used by employers all over the world to determine what their target talent wants and how they and their competitors are perceived. It also helps clients understand how and where to communicate their employer brand message to most effectively reach their target talent.
This report provides a deep understanding of your target talents’ top preferences and how they perceive you as an employer, enabling you to pinpoint both strengths and gaps in your employer brand.
Our data helps you discover where, to whom, and why you are losing talent by identifying patterns in your attractiveness and recruitment funnel.
Competitive benchmarking throughout the report enables a greater contextual understanding of your position within the talent landscape.
These insights, combined with our communications data, help you to better activate and refine your employer brand message to effectively reach more of the right talent in the right channels.