Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.

What does Talent want from your Industry?

Sign up to the Future Talent Insights Series 2016

Universum’s 2016 Future Talent Insights Series investigates the attitudes and behaviors of Millennials finishing their university studies. Made up of six separate eBooks (four industry specific reports and two special releases), the FTIS explores and answers among other questions:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55 countries. With this perspective, the Future Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

For employers aiming to hire university graduates, the Future Talent Insights Series offers advice on how to:

  • Define talent attraction strategy
  • Position your employer branding
  • Plan what internal changes are needed to create a more attractive work environment for young professionals
  • Help executives understand how to customize messages by market

Find out more and download your FREE eBooks below!



Sign up for one or more and we’ll email you the eBooks.

ATTRACTING HIGH ACHIEVERS: Are they really that different?

In the first of eight reports that make up this year’s Talent Insight Series, we analyze the career ambitions and expectations of students and recent graduates from the world’s top 200 universities and examine whether these high achievers are really that different from average students.

Women in STEM

Women in STEM examines the ambitions and career expectations of females working within science technology engineering and mathematics against those of their males counterparts and women interested joining other industries. 




Sign up for one or more and we’ll email you the eBooks.


The fast-moving consumer goods (FMCG) industry – also known as the consumer packaged goods (CPG) industry – is as fast moving as the products it sells. And as technology evolves, omni-channel retailing is driving change in the FMCG industry at an unprecedented rate. 

Banking and Finance

In this reportwe uncover what business and STEMstudents look for from future employers in banking, financial services, and insurance – and how companies can translate these findings into actionable steps for HR, recruiting and C-level leadership.


2016 has continued to prove challenging for the oil and gas industry, with an increasing amount of business and STEM students seeking employment in renewable energy, whilst others attempt to find a stable future in entirely different industries. In this report we look at the talent that are interested in entering the energy industry, what they look for in an employer and where the industry is losing talent to.

Government and Private Sector

By making comparisons based on gender, fields of study and GPA, the Government and private sector report breaks down the differences between talent that want a career in the public sector compared to those who wish to join the private sector and offers advise and suggestions to attract talent from sector to the other.

Coming soon!

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Universum and Link Humans Release FMCG Industry Report: No More Business as Usual

Universum and Link Humans Release FMCG Industry Report: No More Business as Usual

Posted by on Apr 26, 2017 in Article, Press Releases

Innovation as a driver of employer choice differs significantly between countries. For example, in Austria 59 percent of STEM students who want a job in FMCG identify innovation as a […]

Universum partners with HR Open Source

Universum partners with HR Open Source

Posted by on Apr 25, 2017 in Article, Press Releases

Stockholm April 25th – Today Universum announced its partnership with HR Open Source (, a knowledge sharing community bringing open source learning approaches to the global field of HR and […]

7 Unique Campus Recruiting Events That Aren’t a Career Fair

7 Unique Campus Recruiting Events That Aren’t a Career Fair

Posted by on Apr 24, 2017 in Employment

Career fairs are the foundation of building a brand on campus. Many companies have clear ideas on making the most of career fairs, but in order to really stand out […]