Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Women in STEM: Myths and Misconceptions

Too often employers address “women’s issues” as if they were a homogenous set of ideas – but Universum research shows women who study STEM subjects often have ideas and attitudes that are very different from women who want to work in business. In fact, women in STEM sometimes have more in common with men who pursue careers in STEM than women who want to work in business fields. What’s more, attitudes vary country by country and region by region, sometimes to such a large degree that a single “average” doesn’t tell an accurate story, in this report we’ll point to areas where this is particularly true.

Each year, Universum surveys the professional expectations of more than 1,000,000 career-seekers from 55+ countries, and publishes dozens of reports on the top issues affecting global talent and the companies that hire talent. In this report, part of our Future Talent Insight Series, we uncover what female university  students look for from future employers in science, technology, engineering and mathematics – and how companies can translate these findings into actionable steps for HR, recruiting and C-level leadership.

Future Talent Insight Series:
A definitive guide on what talent want from your industry

For STEM based industry employers aiming to improve their knowledge on the challenges and opportunities of recruiting more women to their workforce, our latest report offers data driven insights and advice on how to:

  • Define your talent strategy
  • Segment and position your employer branding
  • Plan what internal changes are needed to create a more attractive work environment for female STEM talent interested in joining the industry
  • Help executives understand how to customize messages by market

 

 

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Employer Branding for Dummies® to be published in March

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