The World’s Most Attractive Employers 2013

Changing global student preferences lead to shifts among top employers

17 September 2013 – Universum Global reveals the list of organisations that have a competitive edge in employer reputation. Close to 200,000 business and engineering students from top universities weighed in on what companies and employer characteristics they find most attractive. As in the last four years, the 2013 rankings are compiled from student surveys in the world’s 12 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and USA.

Read more – download press release

Trends that affect talent attraction and employer branding

Universum has identified four macro-trends that are affecting the talent management and employer branding industry based on interactions with employers and what our talent research reveals.

1. Information avalanche
Candidates’ knowledge of employers is becoming wider as information becomes more available and accessible.

Would you like to know more? Click here to see our infographic on macro trends


  • Capturing the Game-Changers
  • What makes an employer attractive?
  • 4 Best Practices to Take from Google, Facebook, Netflix and Zappos

Special Focus on Talent Market Trends

The Talent Agenda is a series of insight reports in which Universum highlights the trends on the increasingly complex global talent market and explores how these my affect employers.

Challenge no. 1: Differentiation. Encourage Life Careerism. A Career Path for Work & Life.

Differentiation is the response many employers offer when asked about their foremost challenge of talent attraction and employer branding. Yet an over eagerness to communicate has become confusing to students, as too many employers are associated with too many things. How should an employer develop a distinctive brand that resonates well with their target group? Learn more by downloading our white paper on the topic of “Differentiation”.

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Challenge no. 2: Creating Lifelong Relations with Talent.

Invest in the Talent Stock Exchange.

Securing a talent advantage has become more difficult. Today’s talent market is different compared to a few years ago. Lifelong employment has been replaced by a multi-career path and short-term employment has become the norm. How do employers go about gaining a talent advantage? Learn more by downloading our white paper on the topic of “Creating lifelong relations with talent”.

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Do you want to be a world class employer?

Learn how to become a more attractive employer now. Submit your email address below and one of our employer branding consultants will reach out to you within five working days

Joao Araujo

Global B2B Marketing Director - Country Manager


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