The World’s Most Attractive Employers 2013
Changing global student preferences lead to shifts among top employers
17 September 2013 – Universum Global reveals the list of organisations that have a competitive edge in employer reputation. Close to 200,000 business and engineering students from top universities weighed in on what companies and employer characteristics they find most attractive. As in the last four years, the 2013 rankings are compiled from student surveys in the world’s 12 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and USA.
Trends that affect talent attraction and employer branding
Universum has identified four macro-trends that are affecting the talent management and employer branding industry based on interactions with employers and what our talent research reveals.
1. Information avalanche
Candidates’ knowledge of employers is becoming wider as information becomes more available and accessible.
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Global B2B Marketing Director - Country Manager