Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Universum presents “APAC’s Most Attractive Employers 2014″. Asia Pacific is stepping onto the global stage with a growing talent pool of young and goal-oriented students. From October 2013 to May 2014, over 87,000 students took part in Universum’s Asia Pacific Student Survey from regions such as Australia, China, Hong Kong, Indonesia, India, Japan, Malaysia, Singapore, Thailand and Vietnam. Of these areas, Thailand, Indonesia, Vietnam and Malaysia are quickly becoming competitive areas for talent recruitment in Asia Pacific. Universum’s survey explores career drivers, student goals, desirable employer attributes, and the most common communication channels used to find out about employers.

apacs-top50-2014 (1)

For more information about our offerings in the Asian-Pacific region please contact:

Rachele-Focardi---Universum
Rachele Forcardi
Contact me

Download the full press release:
APAC Press Release 2014
APAC Press Release -Simplified Chinese – for China
APAC press release – traditional chinese – for Hong Kong

APAC’s TOP50 Most Attractive Employers 2014

Rank Employer
1 Google
2 Deloitte
3 Citi
4 Apple
5 Procter & Gamble (P&G)
6 KPMG
7 PwC (PricewaterhouseCoopers)
8 EY (Ernst & Young)
9 HSBC
10 Goldman Sachs
11 McKinsey & Company
12 Microsoft
13 Samsung
14 Unilever
15 J.P. Morgan
16 Nestlé
17 Sony
18 Bank of America Merrill Lynch
19 The Boston Consulting Group (BCG)
20 L’Oréal Group
21 Morgan Stanley
22 Lenovo
23 Deutsche Bank
24 Accenture
25 LVMH
26 Huawei
27 Standard Chartered Bank
28 Dell
29 Bain & Company
30 BMW Group
31 UBS
32 IBM
33 The Coca-Cola Company
34 Nike
35 Credit Suisse
36 Nokia
37 adidas group
38 IKEA
39 Johnson & Johnson
40 Toyota
41 Grant Thornton
42 Hilton Worldwide
43 Walt Disney Company
44 InterContinental Hotels Group
45 Siemens
46 Intel
47 HP
48 PepsiCo
49 Shell
50 GE
Rank Employer
1 Google
2 Apple
3 Microsoft
4 Samsung
5 BMW Group
6 Toyota
7 GE
8 Lenovo
9 Sony
10 IBM
11 Intel
12 General Motors
13 Daimler/Mercedes-Benz
14 Schneider Electric
15 Siemens
16 Procter & Gamble (P&G)
17 Nissan
18 Huawei
19 Volvo Car Corporation
20 HP
21 Unilever
22 Nestlé
23 Cisco Systems
24 L’Oréal Group
25 Nokia
26 Philips
27 Bosch
28 Oracle
29 Shell
30 ExxonMobil
31 The Coca-Cola Company
32 Johnson & Johnson
33 Panasonic
34 IKEA
35 Bayer
36 Ericsson
37 Pfizer
38 McKinsey & Company
39 ABB
40 Nike
41 Goldman Sachs
42 BASF
43 Walt Disney Company
44 PepsiCo
45 The Boston Consulting Group (BCG)
46 Accenture
47 Citi
48 Dell
49 HSBC
50 J.P. Morgan