Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


China Top 100 Ideal Employers 2014The results of the Chinese Student Survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring employer appeal over specific target groups.

Universum’s research covered 50,000 Chinese students on where they want to work after graduation. Ankita Modi, Universum’s employer branding advisor, talks to WSJ’s Deborah Kan on why Chinese graduates are now leaning more towards domestic startup companies.

News release

China's-Top-100-Ideal-Employers-Infographic-2014

To see the complete infographic that highlights some of the key findings from Universum’s student research, please click here.

Post-90s talent fall back on salary and benefits with concerns over a slowing Chinese economy
Latest country-wide survey also reveals a fall in overall salary expectations for the first time since 2010

SHANGHAI, April 4th 2014 – Universum announced the latest findings from its China Top 100 Ideal Employers 2014 student survey during an awards ceremony and press conference held at Renaissance Shanghai Zhongshan Park Hotel yesterday. This year’s study revealed huge concerns future talent in the country have over their career prospects upon graduation, due to emerging signs of a slowing economy.
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William Wu


William Wu
Country Manager China
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China Top 100 Ideal Employers 2014

Students are targeted separately according to their main field of study. Please use the drop-down window below to see all the rankings.

Number of participants in 2014: 51 387
Number of  employer evaluations: 97 977
Number of universities targeted: 103
Field period: Oct. 2013-Jan. 2014

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