The results of the Universum student survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring employer appeal over specific target groups.
The rankings reveal how attractive employers are and indicate their positions in relation to each other. Moreover, the rankings enable employers to track and set targets for measuring their brand performance.
Are you curious about what business and engineer students are interested in 2014? Get our presentation (in German) showing the major trends, by filling in the form below.
For more information about our Employer Branding consultancy services in Germany, feel free to contact:
Number of respondents: 30 189
Field period: November 2013 – March 2014
Number of universities: 140
Number of employer evaluations: 98 393
Germany Top 100 Ideal Employers 2014
Students are targeted separately according to their main field of study. Use the drop-down window below to see all the rankings.