Hong Kong’s Ideal Employers
The results of the Hong Kong Student Survey reveal how students perceive organizations as employers in Hong Kong. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.
The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets to measue the level of employer attractiveness of the employer brand.
Number of participants in 2013: 4,365
Number of individual employer evaluations: 12,881
Number of universities targeted: 6
Field period: December 2012 to May 2013
Students are targeted separately according to their main field of study. Please use the drop-down window below to see the different rankings.