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America’s Ideal Employers

The results of the American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Fast Facts About Our Research – USA

Number of participants in 2013: 65,679 respondents
Number of individual employer evaluations: 219,194
Number of universities targeted: 312
Field period: December 2012 to March 2013

Students are targeted separately according to their main field of study. From the drop-down window below, please select the field of study which is of interest to you.