For many firms that span the globe, multiple markets, or even just several regions within a country, attracting the unique workforce at each company location can be a major determinant of their growth. To succeed at this, organizations need to be strategic and intentional in approaching global diversity.
What makes employers attractive to prospective talent in a foreign market? To what extent do global organizations need to localize their employer brands? Where can firms find opportunities to take advantage of similarities, and when is it crucial for them to differentiate?