Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Employer Branding Starter GuideThe most important divide in the future talent market runs between employers who will prefer to stick with their gut feelings and trusted ways of working, oblivious to challenges, and employers who will view talent as a strategic and competitive asset. The former are Fatalists, leaving everything to chance. The latter are Factualists because they will make calculated, data-driven decisions.

Regardless of where you stand now on the axis from Fatalist to Factualist, concrete steps can be taken now and in the future to prepare your company for significant change. Check out this report and get our road map on how to become a best-in-class employer.

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