Millennials – A Generation Divided

Millennials – A Generation Divided

Universum, INSEAD and the HEAD Foundation wanted to better understand the stereotypes around Millennials (those born 1984 -1996). To get extra insights on this generation, we surveyed 16,000 Millennials in 42 countries.

In this infographic, we present how this generation in terms of its outlook and preferences can in fact be divided into two groups: the younger millennials (those born between 1990 and 1996)  and the older millennials (those born between 1984 and 1989).  Below we present some of the most striking differences between the two.

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Millennials A Generation Divided infographic