The company had an ambition to become an employer-of-choice in their key sourcing markets. With this objective, Universum helped the client become more data driven in their decision making approach, with a two-fold focus on what the company requires and on what top candidate expect.
What we did:
- Interviewed 200,000 candidates in 22 countries to deliver insights on their career expectations and preferences.
- Helped the client understand what top candidates, among different target groups, find attractive in an employer.
- Guided the client in developing an EVP to be a more attractive employer to top candidates in its key sourcing markets.
- Helped the client achieve a 70% cut in unit marketing costs per hire.