Learning how to be more distinctive
“Differentiation”, is the response many employers offer when asked about their biggest challenge of talent attraction and employer branding. However, an over eagerness to communicate has become confusing to students: many employers are associated with too many things.
Companies are enthusiastic about communicating all their advantages, from benefits packages to great managers, education to clear career paths and teamwork. All of which give students a general idea of a decent employer, but not one that is distinctive: They can’t tell the difference between one employer and another.
Top 4 Action Points:
- Optimize your employee value proposition to emphasize culture and reason
- Stimulate innovation, empowerment and social responsibility
- Develop a career path for work and life
- Engage in conversation in social media