Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.

The only tool to measure your employer brand on social

Understand how your social media content is shaping your employer brand


  • Performance AnalysisDiscover which posts are the most and least engaging
  • Insight Reports: Receive quarterly trends about what talent wants to hear about
  • Competitor Benchmarks: Compare your results to specific companies in your industry
  • Social Post Library: Access an inventory of the best performing posts
  • Content Strategy: Know what to post and when to post it

Request a Demo »

How Iris Works


1. Social media posts are captured into Iris databases.

2. The posts are randomly assigned to a representative pool of students, alumni, and professionals in your country.

3. This talent pool assigns attributes from The 40 Drivers of Employer Attractiveness to each post.

4. The posts are then assigned an engagement score based on its performance and posted in Iris.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Building a Global Employer Brand

Building a Global Employer Brand

Posted by on Mar 21, 2017 in Corporate Culture

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in […]

10 Things Recent Grads Are Looking For In A Company

10 Things Recent Grads Are Looking For In A Company

Posted by on Mar 20, 2017 in Article, Recruiting Trends

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared to offer these Millennials what they want? You may think that the new ping pong […]

VR and AR in HR? How Tech Can Transform the Workplace

VR and AR in HR? How Tech Can Transform the Workplace

Posted by on Mar 17, 2017 in Article

  Bold, decisive moves when it comes to adopting technology — that’s what it takes to be successful in business today. Identify the next up-and-coming technology and make the changes […]