Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


The only tool to measure your employer brand on social


Understand how your social media content is shaping your employer brand

 

  • Performance AnalysisDiscover which posts are the most and least engaging
  • Insight Reports: Receive quarterly trends about what talent wants to hear about
  • Competitor Benchmarks: Compare your results to specific companies in your industry
  • Social Post Library: Access an inventory of the best performing posts
  • Content Strategy: Know what to post and when to post it

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How Iris Works

socialmedia

1. Social media posts are captured into Iris databases.

2. The posts are randomly assigned to a representative pool of students, alumni, and professionals in your country.

3. This talent pool assigns attributes from The 40 Drivers of Employer Attractiveness to each post.

4. The posts are then assigned an engagement score based on its performance and posted in Iris.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Mind the Gap: How Generations View Leadership

Mind the Gap: How Generations View Leadership

Posted by on Apr 20, 2017 in Article

There is no universal approach to leadership. The screaming drill sergeant might work with privates going through boot camp, but probably not with sixth graders at your local middle school. […]

Employer Branding Nightmares: The Cost of a Bad Reputation

Employer Branding Nightmares: The Cost of a Bad Reputation

Posted by on Apr 17, 2017 in Employment

The number of Americans who quit their jobs climbed to one of the highest levels this country has seen since before the Great Recession. A staggering 2.98 million workers voluntarily […]

Joakim Ström on Channel News Asia’s Coffee with the Boss

Joakim Ström on Channel News Asia’s Coffee with the Boss

Posted by on Apr 11, 2017 in Article, Company News

Today, talent is the most valuable commodity for businesses worldwide. In recent years, business leaders have become acutely aware of the fact that attracting and retaining the very best talent […]

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