Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


The only tool to measure your employer brand on social


Understand how your social media content is shaping your employer brand

 

  • Performance AnalysisDiscover which posts are the most and least engaging
  • Insight Reports: Receive quarterly trends about what talent wants to hear about
  • Competitor Benchmarks: Compare your results to specific companies in your industry
  • Social Post Library: Access an inventory of the best performing posts
  • Content Strategy: Know what to post and when to post it

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How Iris Works

socialmedia

1. Social media posts are captured into Iris databases.

2. The posts are randomly assigned to a representative pool of students, alumni, and professionals in your country.

3. This talent pool assigns attributes from The 40 Drivers of Employer Attractiveness to each post.

4. The posts are then assigned an engagement score based on its performance and posted in Iris.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Posted by on Jul 12, 2017 in Rankings

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

The World’s Most Attractive Employer Rankings 2017

The World’s Most Attractive Employer Rankings 2017

Posted by on Jun 28, 2017 in Article, Press Releases, WMAE 2017

2017’s WMAE results reveal that the majority of talent would prefer to work for medium sized employers Stockholm, Sweden — June 28, 2017 – Universum Global has announced their 9th […]

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

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