Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.



Inside Social Book Cover 2016

Discover the current state of the social media landscape for employer brands and the trends shaping how and where you engage talent today.

Learn more about these social media mega trends and gain from data-driven recommendations for social recruiting, sign-up and receive your copy of the Inside Social ebook today.

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Discover the power of Iris

Social Intelligence and First-in-Class employer brand measurement

Built for HR and Talent Attraction professionals, not consumer marketers, Iris is the only social measurement tool that connects you to your audience in real-time.

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How Iris Works

Discover the conversations that matter to your talent

1.  Posts from leading social platforms are captured in Iris databases directly from the source.

2.  Social posts are randomly assigned to representative talent of all experience levels, recruited to analyze all incoming posts.

3.  Every post is rated by recruited talent with one or more of 40 corresponding values from Universum’s Employer Brand Framework.

4.  All post data is then analyzed by Universum’s expert research and analytics department.

5.  Reports are produced for all beta foundation partners.

6.  Post-beta, all members will be provided with a login for on-demand data reporting, weekly subscriber insights, videos and quarterly reviews.

Introducing Iris

The only social measurement tool built for HR and Talent Attraction professionals.




Measure What Matters

Use Iris social insights to craft better conversations.

There is a lot to consider in building your employer brand’s social strategy. Iris provides competitive advantage with:

●  Real-Time Insights
●  Content Analysis
●  Content Guidance
●  Talent-Centric Insights
●  Case Study Access
●  Performance Reviews

You can use this information to map to your strategy, while using our global case-study library for continual education and insight on employer branding social best practices.



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Get a Demo

You’ve seen the light!
Now we’ll help you bask in it

Schedule a no-pressure demo with one of our social talent experts.

Contact us »


Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

World’s Most Attractive Employers 2016

World’s Most Attractive Employers 2016

Posted by on Jun 29, 2016 in Press Releases

  World’s Most Attractive Employers Ranking | 2016 – For Millennials the Energy industry becomes less attractive while strong lifestyle brands are on the rise  Stockholm, June 29th – Business […]

Digital  Recruiting Now

Digital Recruiting Now

Posted by on Jun 20, 2016 in Article

Digital transformation in Human Resources has developed rapidly, with many companies still looking to catch up. Data-driven decisions are a huge factor in assisting the improvement of recruiting efforts, which means […]

Employer Branding Now

Employer Branding Now

Posted by on Jun 14, 2016 in Article

A definitive guide to the state of global employer brand management in 2016 In the past five years, HR organizations have undergone tremendous transformation in how they put data to […]

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