Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


The only tool to measure your employer brand on social


Understand how your social media content is shaping your employer brand

 

  • Performance AnalysisDiscover which posts are the most and least engaging
  • Insight Reports: Receive quarterly trends about what talent wants to hear about
  • Competitor Benchmarks: Compare your results to specific companies in your industry
  • Social Post Library: Access an inventory of the best performing posts
  • Content Strategy: Know what to post and when to post it

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How Iris Works

socialmedia

1. Social media posts are captured into Iris databases.

2. The posts are randomly assigned to a representative pool of students, alumni, and professionals in your country.

3. This talent pool assigns attributes from The 40 Drivers of Employer Attractiveness to each post.

4. The posts are then assigned an engagement score based on its performance and posted in Iris.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

Universum Ranks World’s Most Attractive Employers 2017 Available June 21st Exclusively at CNNMoney

Universum Ranks World’s Most Attractive Employers 2017 Available June 21st Exclusively at CNNMoney

Posted by on May 11, 2017 in Article

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney to publish their annual ranking of the World’s Most Attractive Employers. Last year more than 265,000 […]

Employer Branding for Dummies Available Now

Employer Branding for Dummies Available Now

Posted by on May 9, 2017 in Article

Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have released Employer Branding for Dummies, a brand new book dedicated to giving employers actionable advice and expert insights to […]

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