Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.



Inside Social Book Cover 2016

Discover the current state of the social media landscape for employer brands and the trends shaping how and where you engage talent today.

Learn more about these social media mega trends and gain from data-driven recommendations for social recruiting, sign-up and receive your copy of the Inside Social ebook today.

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Discover the power of Iris

Social Intelligence and First-in-Class employer brand measurement

Built for HR and Talent Attraction professionals, not consumer marketers, Iris is the only social measurement tool that connects you to your audience in real-time.

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How Iris Works

Discover the conversations that matter to your talent

1.  Posts from leading social platforms are captured in Iris databases directly from the source.

2.  Social posts are randomly assigned to representative talent of all experience levels, recruited to analyze all incoming posts.

3.  Every post is rated by recruited talent with one or more of 40 corresponding values from Universum’s Employer Brand Framework.

4.  All post data is then analyzed by Universum’s expert research and analytics department.

5.  Reports are produced for all beta foundation partners.

6.  Post-beta, all members will be provided with a login for on-demand data reporting, weekly subscriber insights, videos and quarterly reviews.

Introducing Iris

The only social measurement tool built for HR and Talent Attraction professionals.




Measure What Matters

Use Iris social insights to craft better conversations.

There is a lot to consider in building your employer brand’s social strategy. Iris provides competitive advantage with:

●  Real-Time Insights
●  Content Analysis
●  Content Guidance
●  Talent-Centric Insights
●  Case Study Access
●  Performance Reviews

You can use this information to map to your strategy, while using our global case-study library for continual education and insight on employer branding social best practices.



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Sign up to be among the first to receive a Demo of our updated platform in September!

Schedule a no-pressure demo now and one of our social talent experts will schedule a demo with you when we re-launch in September 2016!

Contact us »


Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Attracting High Achievers

Attracting High Achievers

Posted by on Aug 30, 2016 in Article

How do you attract high achievers? The latest research from Universum uncovers the career ambitions and expectations of students and recent graduates from the world’s top 200 universities, to examine how […]

Inspiring purpose among employees

Inspiring purpose among employees

Posted by on Aug 30, 2016 in Article

In addition to surveying young talent entering the job market, Universum also surveys employees inside organizations who work to attract future talent. What can employers – particularly those inside the […]



Posted by on Aug 29, 2016 in Press Releases

August 24, 2016, Dubai: Universum’s Middle East Talent Survey 2016 presents key findings from more than 7,600 students in 30 universities throughout the UAE. This year’s survey reveals many surprising results, […]

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