Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.

The only tool to measure your employer brand on social

Understand how your social media content is shaping your employer brand


  • Performance AnalysisDiscover which posts are the most and least engaging
  • Insight Reports: Receive quarterly trends about what talent wants to hear about
  • Competitor Benchmarks: Compare your results to specific companies in your industry
  • Social Post Library: Access an inventory of the best performing posts
  • Content Strategy: Know what to post and when to post it

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How Iris Works


1. Social media posts are captured into Iris databases.

2. The posts are randomly assigned to a representative pool of students, alumni, and professionals in your country.

3. This talent pool assigns attributes from The 40 Drivers of Employer Attractiveness to each post.

4. The posts are then assigned an engagement score based on its performance and posted in Iris.

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

Your Top Questions About Employer Branding Answered

Your Top Questions About Employer Branding Answered

Posted by on Jun 12, 2017 in Recruiting Trends

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are tentative to approach building out their employer brand.  Despite the challenges in managing it, […]

Nordic Rankings 2017

Nordic Rankings 2017

Posted by on May 24, 2017 in Article

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Microsoft and EY (Ernst & Young) retain their top spots in Engineering and Business Rankings […]