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Director Global Employer Branding
The cooperation with Universum has been one of the best cooperation I ever had with partners. When we started working on our EVP, we were looking for a partner that is based in a lot of markets because we are a global company and we need data that is comparable across different markets. And Universum has much more than simple rankings in these markets. It’s a lot of very valuable insights on
what media formats that students consume, what are specific behaviors of specific target groups. The beauty of the data I got was that we were able to do a deep dive across markets but also in specific segments to compare this. It’s a one stop shop!
Senior Talent Development Manager, China
“For Johnson & Johnson China it’s been a long journey partnering with Universum on external and internal surveys, EVP development and activation plan design. Universum brings data driven analysis, methodology based EVP development and also compelling activation plan. We are impressed by Universum’s deep expertise and professionalism in this area. Working with such a great team, we believe we will continuously enhance the overall employer branding and become the most attractive employer in the market.”
Senior University Recruiting Manager, Asia Pacific, Greater china & Japan
“It’s essential to use data to drive our employer branding and marketing strategy. Universum provides valuable and constructive information to enable Microsoft to make decisions that attract high quality candidates and strengthen our employer brand. Universum’s survey platform supports Microsoft’s understanding of the market dynamic and our positioning within the competitive landscape. ”