Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Interested in learning how employers in the Middle East perform among talent?

Download the 2016 rankings and guide to discover how you can optimize your employer brand performance.

Business and Engineering students across 6 countries in the Middle East (Egypt, Kuwait, Lebanon, Saudi Arabia, Qatar and the UAE) have chosen their favorite employers. More than 13,873 Middle Eastern millennials in Universum’s Talent Survey have ranked the companies they find most desirable for employment, and the results delivered some valuable insights.

The Middle East’s Most Attractive Employer companies must rank in the top 90% of employers within at least three regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in Saudi Arabia has a greater influence than a high ranking position in Lebanon, for example.

Read news release» Go to rankings»

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The Future Talent Insights Series 2016

Universum’s 2016 Future Talent Insights Series investigates the attitudes and behaviors of Millennials finishing their university studies. Made up of six separate eBooks (four industry specific reports and two special releases), the FTIS explores and answers among other questions:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55+ countries. With this perspective, the Future Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

Learn more»

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Posted by on Jul 12, 2017 in Rankings

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

The World’s Most Attractive Employer Rankings 2017

The World’s Most Attractive Employer Rankings 2017

Posted by on Jun 28, 2017 in Article, Press Releases, WMAE 2017

2017’s WMAE results reveal that the majority of talent would prefer to work for medium sized employers Stockholm, Sweden — June 28, 2017 – Universum Global has announced their 9th […]

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]