Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Interested in learning how employers in the Middle East perform among talent?

Download the 2016 rankings and guide to discover how you can optimize your employer brand performance.

Business and Engineering students across 6 countries in the Middle East (Egypt, Kuwait, Lebanon, Saudi Arabia, Qatar and the UAE) have chosen their favorite employers. More than 13,873 Middle Eastern millennials in Universum’s Talent Survey have ranked the companies they find most desirable for employment, and the results delivered some valuable insights.

The Middle East’s Most Attractive Employer companies must rank in the top 90% of employers within at least three regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in Saudi Arabia has a greater influence than a high ranking position in Lebanon, for example.

Read news release» Go to rankings»

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The Future Talent Insights Series 2016

Universum’s 2016 Future Talent Insights Series investigates the attitudes and behaviors of Millennials finishing their university studies. Made up of six separate eBooks (four industry specific reports and two special releases), the FTIS explores and answers among other questions:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55+ countries. With this perspective, the Future Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

Learn more»

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Nordic Rankings 2017

Posted by on May 24, 2017 in Article

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Microsoft and EY (Ernst & Young) retain their top spots in Engineering and Business Rankings […]

What Draws Candidates to the World’s Most Attractive Employers?

What Draws Candidates to the World’s Most Attractive Employers?

Posted by on May 17, 2017 in Recruiting Trends

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in tech and finance with brand equity and an affinity to say all the right […]

Universum Ranks World’s Most Attractive Employers 2017 Available June 21st Exclusively at CNNMoney

Universum Ranks World’s Most Attractive Employers 2017 Available June 21st Exclusively at CNNMoney

Posted by on May 11, 2017 in Article

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney to publish their annual ranking of the World’s Most Attractive Employers. Last year more than 265,000 […]