Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Interested in learning how employers in the Middle East perform among talent?

Download the 2016 rankings and guide to discover how you can optimize your employer brand performance.

Business and Engineering students across 6 countries in the Middle East (Egypt, Kuwait, Lebanon, Saudi Arabia, Qatar and the UAE) have chosen their favorite employers. More than 13,873 Middle Eastern millennials in Universum’s Talent Survey have ranked the companies they find most desirable for employment, and the results delivered some valuable insights.

The Middle East’s Most Attractive Employer companies must rank in the top 90% of employers within at least three regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in Saudi Arabia has a greater influence than a high ranking position in Lebanon, for example.

Read news release» Go to rankings»

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The Future Talent Insights Series 2016

Universum’s 2016 Future Talent Insights Series investigates the attitudes and behaviors of Millennials finishing their university studies. Made up of six separate eBooks (four industry specific reports and two special releases), the FTIS explores and answers among other questions:

  • What career goals do recent graduates prioritize?
  • What specific qualities matter most about an employer’s reputation?
  • What type of work environment and culture do recent graduates seek out?
  • Which channels do students value most when researching future employers and jobs?

On an annual basis Universum gathers insights on the career expectations of one million career-seekers from 55+ countries. With this perspective, the Future Talent Insights Series analyzes the responses of  students from universities across the world. How does top talent think and behave differently, and what are the implications for employers trying to court them?

Learn more»

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Employer Branding for Dummies® to be published in March

Employer Branding for Dummies® to be published in March

Posted by on Feb 23, 2017 in Article, Press Releases

Universum and Wiley form publishing partnership to give employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs.   […]

4 Research Backed Recommendations for Steering a Multigenerational Workplace

4 Research Backed Recommendations for Steering a Multigenerational Workplace

Posted by on Feb 9, 2017 in Article

Are younger generations truly so different? Or is it possible that as they age and gain experience at work, they begin to behave a lot like their older peers? To tie […]

A Brave New Workplace with Gen X, Y and Z

A Brave New Workplace with Gen X, Y and Z

Posted by on Jan 24, 2017 in Article, Press Releases

Universum Releases New Generations Series in Collaboration with INSEAD Emerging Markets Institute, The HEAD Foundation and MIT Leadership Center Stockholm, January 24th – As organizations seek to optimize the work […]