Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.

The World’s Most Attractive

Business and engineering/IT students in the world’s 12 largest economies have chosen their favorite employers. More than 265,000 millennials in Universum’s Talent Survey have ranked the companies they find most desirable for employment, and the results delivered some valuable insights.

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Millennials are after seeking the right balance

And the World’s Most Attractive Employers can offer just that Media-Center

Business and engineering/IT students are actively in pursuit of obtaining a well-balanced lifestyle that encompasses work with personal time. A well-balanced lifestyle is the number one career ambition in both fields of study for all countries apart from India, where having an international career is considered more important and Russia, where job security is key.

This report is based on the responses of 267,084 business and engineering/IT students. The rankings and data presented are weighted based on
GDP size of the world’s 12 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and USA.

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cnnmoney.620x348“This is a critical time for the global economy, and today’s grads are the future leaders that will determine its fate,” said Lex Haris, CNNMoney’s Executive Editor. 

“We wanted to hear directly from them. And Universum’s survey gives us direct access to thousands of students in a dozen countries.” 

World’s Most Attractive Employers 2016 Webinar

Join us on August 11th, 1 PM (CEST), when one of our employer branding experts will go over the findings from this year’s WMAE ranking.

Learn more»

Employer Branding Now

A definitive guide to the state of global employer brand management in 2016


Companies are investing more in employer branding efforts and making big strides to leverage data analytics in HR, yet important gaps remain. Universum’s Employer Branding Now report, aims to uncover where talent executives must focus in the year ahead, point to best practices in employer branding and set benchmarks for the industry.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Universum Releases 2017 U.S. Talent Survey Data

Universum Releases 2017 U.S. Talent Survey Data

Posted by on Apr 27, 2017 in Article, Press Releases, Rankings

  Survey results reveal views on career and employer preferences from 81,102 students in the U.S. from 359 universities and 170 different areas of study. New York, NY — April […]

Universum and Link Humans Release FMCG Industry Report: No More Business as Usual

Universum and Link Humans Release FMCG Industry Report: No More Business as Usual

Posted by on Apr 26, 2017 in Article, Press Releases

Innovation as a driver of employer choice differs significantly between countries. For example, in Austria 59 percent of STEM students who want a job in FMCG identify innovation as a […]

Universum partners with HR Open Source

Universum partners with HR Open Source

Posted by on Apr 25, 2017 in Article, Press Releases

Stockholm April 25th – Today Universum announced its partnership with HR Open Source (, a knowledge sharing community bringing open source learning approaches to the global field of HR and […]