Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


A first-ever study of the countries and industries with the most satisfied, loyal workers

Tracking employee happiness is a barometer of your organization’s overall health – as important to forecasting future innovation and growth as traditional financial metrics. Universum surveyed 250,000 professionals in 55 markets to set country-level and industry-level benchmarks.

Get your executive summary of the global workforce happiness index, which includes actionable recommendations for employers. 

Learn more about data-driven approaches to measuring and optimizing talent management

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How does your company compare to its peers? Discover our best research solutions


This year, Universum is debuting a comprehensive membership platform that will change the future of Employer Branding!

With Innovation as one of our core values, we created new tools and redesigned our product portfolio to increase value for clients and change Employer Branding for the better.

Learn more about our membership offerings »

It’s time to take a data-driven approach to attracting and retaining top talent.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Don’t forget about metrics

Don’t forget about metrics

Posted by on Aug 25, 2016 in Article

Everyone talks about metrics, but fewer than half use data-driven decision making frequently. Small companies in particular struggle to leverage data. Over the past five years, HR organizations have undergone […]

Employer Brand must shape the experience of your brand

Employer Brand must shape the experience of your brand

Posted by on Aug 23, 2016 in Article

Widespread recognition that employer brand must shape the experience of your brand, not just perception. Not long ago, employer branding felt more like an exercise in wishful thinking. Companies would […]

Universum hires Dennis Lodin as new global CFO

Universum hires Dennis Lodin as new global CFO

Posted by on Aug 18, 2016 in Press Releases

Global Employer Branding leader Universum has added a new senior executive to the team. Dennis Lodin, previously CFO of Prime a Weber Shandwick Company & united minds will join Universum […]

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