Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


A first-ever study of the countries and industries with the most satisfied, loyal workers

Tracking employee happiness is a barometer of your organization’s overall health – as important to forecasting future innovation and growth as traditional financial metrics. Universum surveyed 250,000 professionals in 55 markets to set country-level and industry-level benchmarks.

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This year, Universum is debuting a comprehensive membership platform that will change the future of Employer Branding!

With Innovation as one of our core values, we created new tools and redesigned our product portfolio to increase value for clients and change Employer Branding for the better.

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It’s time to take a data-driven approach to attracting and retaining top talent.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

Employer Branding and Social Media

Employer Branding and Social Media

Posted by on Jul 1, 2016 in Article

As the year passes the midway mark, the 62% of companies who declared that they would make employer branding a top priority in 2016 will be continuing to review, analyze […]

Why do students REALLY turn to social to learn about employers?

Why do students REALLY turn to social to learn about employers?

Posted by on Jun 30, 2016 in Article

  Over the last year, I have spoken with hundreds of HR and career center professionals connecting data that informs them of what global student talent finds most attractive in […]

World’s Most Attractive Employers 2016

World’s Most Attractive Employers 2016

Posted by on Jun 29, 2016 in Press Releases

   World’s Most Attractive Employers Ranking | 2016 – For Millennials the Energy industry becomes less attractive while strong lifestyle brands are on the rise  Stockholm, June 29th – Business […]

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