Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Universum partners with CNN, Wall street journal, China Daily, Le Monde, Forbes, Metro and many more of the world's largest news sites.

The World’s Most Attractive Employers 2015

chosen by 240,000 students

across 12 countries

among the top 90% in 6 of 12 markets

The World’s Best

Millennials have ranked the most attractive employers for 2015

Millennials graduating from university today face starkly different economic conditions than their older peers.

Research from Universum details what this generation seeks from future jobs and which employers they most want to work for – Insights hiring companies can use to attract and retain young millennials.

Get the free eBook »

Millennials are seeking purpose and innovation

And the World’s Most Attractive Employers are delivering just that

Business and engineering/IT students in the world’s 12 largest economies have chosen their favorite employers. More than 240,000 respondents in Universum’s Talent Survey have ranked the companies they find most desirable for employment, as displayed first exclusively on CNNMoney.com. The results delivered some valuable insights.

Go to press release »

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Attracting Millennials

As the biggest world economies swing into growth mode and hiring picks up, employers need strategies to recruit and retain top talent.

And far from whitewashing what it’s like to work at a particular company, the emphasis must be on real change such that Millennials are not only attracted to work for a particular company, but motivated to stay.

Get the free eBook »

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The Talent Insights Series 2015

How does top talent think and behave differently, and what are the implications for employers trying to court them?

For employers aiming to hire university graduates, the Talent Insights series offers direction about how to (a) define talent attraction strategy, (b) position employer branding and even (c) plan what internal changes are needed to create a more attractive work environment for young professionals. And for global organizations planning for growth in different regions, the Talent Insights series documents the subtle differences in attitudes by country and by region, helping executives understand how to customize messages by market.

Learn more»

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Social Intelligence and first-in-classs employer brand measurement

Interested in learning how your social media content performs among talent? Schedule a no-pressure demo with one of our social talent experts and see how Iris can help optimize your social media performance.

Learn more»

Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

State of (un)readiness: Your Employees Expect Things You’re Likely Unprepared to Deliver

State of (un)readiness: Your Employees Expect Things You’re Likely Unprepared to Deliver

Posted by on Feb 28, 2017 in Article, Press Releases

Universum releases new eBook focusing on how Gen X, Y and Z believe the workplace should function and the technologies poised to transform it. Stockholm, February 28th – Are the […]

Employer Branding for Dummies® to be published in March

Employer Branding for Dummies® to be published in March

Posted by on Feb 23, 2017 in Article, Press Releases

Universum and Wiley form publishing partnership to give employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs.   […]

4 Research Backed Recommendations for Steering a Multigenerational Workplace

4 Research Backed Recommendations for Steering a Multigenerational Workplace

Posted by on Feb 9, 2017 in Article

Are younger generations truly so different? Or is it possible that as they age and gain experience at work, they begin to behave a lot like their older peers? To tie […]

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