Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.


Universum partners with CNN, Wall street journal, China Daily, Le Monde, Forbes, Metro and many more of the world's largest news sites.

The World’s Most Attractive Employers 2015

chosen by 240,000 students

across 12 countries

among the top 90% in 6 of 12 markets

The World’s Best

Millennials have ranked the most attractive employers for 2015

Millennials graduating from university today face starkly different economic conditions than their older peers.

Research from Universum details what this generation seeks from future jobs and which employers they most want to work for – Insights hiring companies can use to attract and retain young millennials.

Get the free eBook »

Millennials are seeking purpose and innovation

And the World’s Most Attractive Employers are delivering just that

Business and engineering/IT students in the world’s 12 largest economies have chosen their favorite employers. More than 240,000 respondents in Universum’s Talent Survey have ranked the companies they find most desirable for employment, as displayed first exclusively on CNNMoney.com. The results delivered some valuable insights.

Go to press release »

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Attracting Millennials

As the biggest world economies swing into growth mode and hiring picks up, employers need strategies to recruit and retain top talent.

And far from whitewashing what it’s like to work at a particular company, the emphasis must be on real change such that Millennials are not only attracted to work for a particular company, but motivated to stay.

Get the free eBook »

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The Talent Insights Series 2015

How does top talent think and behave differently, and what are the implications for employers trying to court them?

For employers aiming to hire university graduates, the Talent Insights series offers direction about how to (a) define talent attraction strategy, (b) position employer branding and even (c) plan what internal changes are needed to create a more attractive work environment for young professionals. And for global organizations planning for growth in different regions, the Talent Insights series documents the subtle differences in attitudes by country and by region, helping executives understand how to customize messages by market.

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Social Intelligence and first-in-classs employer brand measurement

Interested in learning how your social media content performs among talent? Schedule a no-pressure demo with one of our social talent experts and see how Iris can help optimize your social media performance.

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Tomorrow's thinking. Available today.

Thought leadership from Universum industry experts to intrigue and challenge current employer branding professionals and inspire those who are just beginning their talent branding journey.

What Makes the EVP So Important to Your Employer Brand?

What Makes the EVP So Important to Your Employer Brand?

Posted by on Aug 18, 2017 in Insights

We’ve answered your questions about employer branding and explained why investing in your employer brand is a must in other articles, but what about EVP? How does it relate to […]

Universum and DHI release Employer Branding Now 2017

Universum and DHI release Employer Branding Now 2017

Posted by on Aug 16, 2017 in Article, Employer Branding Now, Press Releases

Larger Companies More Likely to Consider Employer Branding a Top Priority in 2017 Universum Global and DHI Group, Inc. release key findings from employer branding study, including mobile shifts and […]

Culture and Values, Not Salary, Drive Your Employer Brand

Culture and Values, Not Salary, Drive Your Employer Brand

Posted by on Aug 15, 2017 in Corporate Culture

What factors cause an employee to recommend their employer to a job-seeker? More often we’re beginning to find that salary, while still very important to employees, is not one of […]

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