Career fairs are the foundation of building a brand on campus. Many companies have clear ideas on making the most of career fairs, but in order to really stand out on campus, chances are you’ll need to invest in some ideas outside of the career fair realm. The number of possibilities are endless, and if you have a creative recruiting team, chances are you’ve heard most of them. We narrowed it down to our top seven most creative campus recruiting ideas.
These are a great option if you are looking to attract technology, computer science and engineering students. The best way to become involved in a hackathon is via employer sponsorship. Employer sponsorship will allow you to choose a representative you want to send to give tech talks and info sessions during the Hackathon. Don’t see any hackathons or coding contests at your target schools? Start one! Keep in mind that you can create a hackathon for almost any discipline, so this concept shouldn’t be ruled out if you’re looking for grads in areas outside of tech.
Most universities have some sort of process in requesting a chance to speak and present in a particular classroom. Try to seek out and find these programs/guidelines, and if you can’t, there’s nothing wrong with doing a little grassroots work. Keep in mind that it’s important to build relationships with professors, grad assistants and teaching assistants in building this as a part of your campus recruiting strategy. For companies who have to do a great deal of training and onboarding, there may be some interest in building curriculum the university staff can use when teaching. Ask the college what, if anything, you might be able to contribute.
Tweet This: Career fairs aren’t the only way to build a brand on campuses. Try these 7 unique alternatives:
Often times info sessions are organized around career fairs, however, they are a core part of making your brand known on campus. Info sessions are a great opportunity for you to give useful information about your company and industry. Some channels for setting up info sessions are through the campus career center, student groups and specific departments. Once you have scheduled an info session, get the word out on your social channels and encourage the channel you went through to spread the word as well. For example, the specific department at the University can usually send out an email to students who fit the realm of what you are looking for (i.e. business student, communication majors, etc.) If you are having an info session, promote it on social or consider geo-located digital ads to ensure great attendance.
These programs are available at many campuses and some career centers have affiliate programs that can provide access to all students they serve. Usually, your company will have to pay a yearly fee to participate in these programs, and there are typically different levels of membership. With these programs, take the time to see which people from your company would be best to get involved. It makes a difference when you send people who “speak the language” of the faculty and students you wish to connect with. Make the most of your affiliate membership by creating content both the career centers and the students can use, like an employer wish list, interview guides, resume assistance and more.
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Getting involved on campus is a huge advantage, but you must market your consumer brand AND employer brand simultaneously. Try to think outside the box and create a memorable experience associated with your brand. An easy way to win over college students is to incorporate food along with other giveaways. Make sure to focus on your internships, workflex offerings, and even your corporate social responsibility policies so you stand out from the other employers. Today’s campus students are aggressively marketed to, but with Access you can understand exactly what these students want and how to adjust your brand messaging to attract them. Learn all about Access here.
Tweet This: Getting involved on campus is a huge advantage, but you MUST market these 2 aspects simultaneously:
On-campus interviewing is a great way to conduct interviews for open positions with students. In setting up on-campus interviews, you generally want to contact the career center and they can arrange a space for you. Often times, there will be a complex schedule that the school follows, so be sure to research the policies of the schools you plan to visit. This process can be labor intensive but can reap your company great benefits in finding good talent. Again, teachers and career center staff can be your best friends in this endeavor. Give them pertinent information, offer up FAQs on your process, give them a timeline in which you’ll follow-up and supply them with email drip campaigns they can send to students both before and after your interview day!
Engaging students with projects and being a part of a guest judge panel is an easy way to volunteer your way into recruiting on campus. Judging panels can be found through affiliate programs, but some schools simply ask the business community to participate. Many campuses will hold case studies that students can participate in and present their project/ideas to a guest panel. Get engaged with students and become a part of the panel, and you’ll be able to witness their abilities first-hand.
Overall, there’s no one-size-fits-all campus recruiting strategy. Every company is unique and has unique attributes and goals, so it’s best to evaluate how you can tailor your campus recruiting strategy to your business. Your employer brand is the first step to ensuring your message is on-brand and hire-ready when you hit those Ivy Leagues, here’s how to get started.