Learn how we help you with a strategic approach

At Universum we advise you no matter if you represent one of the world’s biggest employers, or if you work for a small local employer, on how to develop and implement a strong Employer Value Proposition (EVP), that will be the strategic foundation for all future communication and shapes the employee experience.

When working with Universum, you will get access to a methodology that is used in projects with some of the most recognized companies around the world. Together with you we will use a structured and data-driven approach in the EVP development. It allows you to:

  • Base your positioning on external as well as internal insights to ensure that you are not just focusing on your current strengths or your target group’s preferences, but both
  • Use data to define the foundation and to adapt your value proposition as needed for specific target groups or countries
  • Define metrics and set clear targets to keep track of your progress in attracting the right talent for the right reasons


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We use qualitative and quantitative research to provide you with meaningful insights for the development of the value proposition.

How we help you to build a strategic Employer Brand

We analyse three perspectives: First, we understand the strategic context to ensure the EVP aligns with strategy, vision as well as values or the corporate brand. Second, we understand the perception among employees to identify current strengths to ensure that the EVP is credible and authentic. Third, we review our insights about the target groups to develop a relevant and attractive value proposition.

The first part of the project is always about the discovery and understanding. We then work together with our clients to define an EVP that is attractive and relevant, credible, aligned with the company’s strategic priorities and distinct. Once the global EVP is developed, we support our clients to segment or localize the EVP as needed for specific target groups.

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