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Universum Unveils the Latest US Employer Brand Social Media Rankings

Universum Unveils the Latest US Employer Brand Social Media Rankings

Universum Unveils the Latest US Employer Brand Social Media Rankings

Posted by on Feb 12, 2018 in Article | No Comments

New York – February 8th 2018, Universum has analyzed data from Access Social to derive the list of top performing employer brands on Facebook and LinkedIn in the US. For […]

WMAE: The Trailblazers of Employer Branding

WMAE: The Trailblazers of Employer Branding

There are always going to be those employers who excel when it comes to attracting the attention of skilled talent, newly graduated or experienced. Every year we compile a list […]

The Secret to Understanding Your Employer Brand’s Target Audience

The Secret to Understanding Your Employer Brand’s Target Audience

Posted by on Aug 24, 2017 in Article | No Comments

To be effective in your employer brand communication, you have to understand the audience you aim to attract and hire. It goes beyond choosing the right office candid to post […]

Develop Your Company’s Employer Value Proposition [Printable]

Develop Your Company’s Employer Value Proposition [Printable]

Posted by on Aug 23, 2017 in Employment | No Comments

The employer value proposition (EVP) is pivotal to your organization’s ability to attract the right talent because it is the foundation for your sourcing, recruiting and hiring processes. It is […]

What Makes the EVP So Important to Your Employer Brand?

What Makes the EVP So Important to Your Employer Brand?

Posted by on Aug 18, 2017 in Insights | No Comments

We’ve answered your questions about employer branding and explained why investing in your employer brand is a must in other articles, but what about EVP? How does it relate to […]

Culture and Values, Not Salary, Drive Your Employer Brand

Culture and Values, Not Salary, Drive Your Employer Brand

Posted by on Aug 15, 2017 in Corporate Culture | No Comments

What factors cause an employee to recommend their employer to a job-seeker? More often we’re beginning to find that salary, while still very important to employees, is not one of […]

Industry Reputation and Global Spread Defines Future Earnings in the Candidate’s Eyes

Industry Reputation and Global Spread Defines Future Earnings in the Candidate’s Eyes

Posted by on Jul 26, 2017 in Article, WMAE 2017 | No Comments

In our recent World’s Most Attractive Employers (WMAE) report, we unveiled key insights about the workforce of tomorrow and what students want from their employers. We’ve already discussed the trend […]

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Trend Focus: Moving from Macro to Micro: Where Today’s Students Want to Be

Posted by on Jul 12, 2017 in Rankings | No Comments

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. While WMAE by its very nature focuses on large companies (you must have a […]

How to Measure the External Success of Your Employer Brand to Prove ROI

How to Measure the External Success of Your Employer Brand to Prove ROI

Posted by on Jun 14, 2017 in Rankings | No Comments

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it can be difficult […]

Your Top Questions About Employer Branding Answered

Your Top Questions About Employer Branding Answered

Posted by on Jun 12, 2017 in Recruiting Trends | No Comments

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are tentative to approach building out their employer brand.  Despite the challenges in managing it, […]