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World’s Most Attractive Employers – A Decade of Trends

World’s Most Attractive Employers – A Decade of Trends

World’s Most Attractive Employers – A Decade of Trends

Posted by on Sep 25, 2018 in Article | No Comments

WMAE | Long and short-term trends On September 19th, Universum Global released its 10th annual World’s Most Attractive Employers (WMAE) ranking and report. This year Universum surveyed over 225,000 business and engineering/IT students in the world’s […]

From Brand Reputation to Brand Experience

From Brand Reputation to Brand Experience

Posted by on Feb 23, 2016 in Article | No Comments

Abraham Lincoln said: “Character is the tree, reputation is the shadow.” The ultimate strength of an employer brand lies in the character of the organization. Marketing can amplify this character, […]

From Brand Awareness to Brand Vitality

From Brand Awareness to Brand Vitality

Posted by on Feb 16, 2016 in Article | No Comments

Recruitment marketing success tends to measured in terms of relatively short-term results (engagement, applications, hires). However, it is also important to consider the more cumulative, longer term effects of these […]

From Recruitment Efficiency to Marketing Effectiveness

From Recruitment Efficiency to Marketing Effectiveness

Posted by on Feb 16, 2016 in Article | No Comments

The staple recruitment marketing measure for many years was cost per hire, and more specifically media cost per hire. This derived from the time when your return on investment for […]

Talent Market Insights from Lucky Dip to Chocolate Chip

Talent Market Insights from Lucky Dip to Chocolate Chip

Posted by on Feb 11, 2016 in Article | No Comments

On some days your Mr Whippy ice cream van doesn’t sell much ice cream. Why? Well you first need to understand the kind of people who’re likely to perform well […]

Why invest in employer brand? …to compelling ROI

Why invest in employer brand? …to compelling ROI

Posted by on Feb 4, 2016 in Article | No Comments

Forget that Great Barrier Reef job, the sexiest jobs in the twenty-first century will be in data science. This was the prediction made by Thomas Davenport and D.J. Patil in […]

Why you need an EVP

Why you need an EVP

Posted by on Sep 14, 2015 in Article | No Comments

Over the course of the next 4 weeks I’m going to be sharing my experience developing EVPs with and for some of the world’s leading employers. Why a strong employer brand needs […]