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Avoid the gibberish

Avoid the gibberish

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Thanks to Sirona Says I came across this very amusing, but true video on why we should avoid communicating anything that is judged:

  • Worthless
  • Uninteresting
  • Boring
  • Nonsense
  • Gibberish.

To avoid blah blah, Dan Roam recommends that the words should be

  1. clear
  2. the idea should be simple
  3. the intent should be to clarify.

For employer branding professionals, this should remind us of what we need to communicate to top talent:

  • What they’ll be doing on the job if they get hired
  • What benefits they’ll get by working for you instead of someone else
  • What type of employer you are

Do you agree? Comments are always welcome.