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Building a Global Employer Brand

By Universum on 21/03/2017

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order to succeed, organizations need to be strategic and intentional in approaching the idea of global diversity. In other words, you have to understand how to represent yourself in a foreign market and be willing to make changes if necessary. But, therein lies the question. How do you even know what you need to market and how you should be represented? The answer is data, and lots of it. 

The idea of doing an analysis to completely understand what reaching into foreign territory actually implies is a little daunting, but you shouldn’t let that discourage you! After all, we’re here to help straighten it all out for you. Or, at least offer some insight on how you can make the process easier and more beneficial.

Tweet This: What’s the winning technique to nailing a global employer brand? Use these tips: 

By using the insights from our employer survey, we know that you can find the best places for your company to grow and develop. We cover everything from students, communication, organization, and more. Things might be a little different than what you’re used to, but that doesn’t mean you can’t thrive. Take a look at what we mean:
Do you know how your brand stacks up to competition? Get started:

Finding Similarities and Difference

Just because you are connecting with a different country, doesn’t mean there aren’t some similarities hiding somewhere in there. It’s important to recognize these and build upon them. This will help you grow not only as a team, but as a company.
In the same aspect, understanding key differences is the winning element. These differences are what can make your company unique, but you also much realize that certain products, services, and marketing efforts are going to need some adjusting. For example, an ad that features someone giving the standard “thumbs up” signal actually means something very different in other cultures. Grow on these types of opposites and allow it to expand your reach, creativity, and product.

Want to know how the different countries stack up? Find out all about it in our The World’s Most Attractive Employers 2016 eBook!

Work Environment

Just because you’re overseas doesn’t mean you make it feel like home. However, there is bound to still be some getting used to. But, there are a few things that reign true, high achievers in the workforce want to be competitively or intellectually challenged. This is especially true when it comes to the up and coming workforce of Millennials, no matter where in the world they are. In fact, — it’s the fourth-most important attribute for them across the world’s top 200 universities.
And, the information doesn’t stop there! We have all the insights for creating a global brand from what we covered here, to communication and more. So, why not take a look and see how our survey results can help you and your business grow overseas?
Get started collecting all the data you’ll need for a successful transition by downloading our global employer brand white paper. It’s just the resource you’ve been looking for.