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Ranking 2020 of the Most Attractive Companies for young talent in Argentina

By Universum on 16/07/2020

Buenos Aires, July 16th, 2020

Universum presents its annual ranking “The Most Attractive Employers of Argentina” in which Google and Gobierno de Argentina keep their first place among young talent.

  • Banks, Marketing, and Accounting are the preferred industries
  • Argentinian talent is looking for professional training and a good reference for their future career.
  • Gender gap reached 25%, the biggest of the Latin American region

In the 2020 edition of this ranking, 13,398 students from 89 universities across Argentina participated in the survey that took place during October of 2019 and April of 2020.

What are the main preferences for a career?

Students in Argentina picked these 3 attributes in a company as the most important when choosing the ideal job:

  1. Professional training and development
  2. Good reference for a future career
  3. Clear path for advancement

Gender gap

$49,789 ARS.

In this there is a marked gender gap. Male students expect to earn $56,888 while women expect $42,724 a difference of 25%.

“We found in Argentina the biggest gender gap for the Latin American region. No doubt, this is a unique opportunity for employers to show their compromise with diversity and gender inclusion in the workplace

Laura Jaramillo, Universum director for Latam

Generational difference in preferences

Generation Z, those born 1997 onwards, are interested in an international career and prefer those jobs that promise high future earnings in the future, while Generation Y, better known as Millenialls, prioritize a secure employment and a friendly work environment. Millenials have also a lower salary expectation, $45,922 ARS in average, while Gen Zers expect $49,618 ARS.

Top 5 of preferred industries

  1. Banks
  2. Marketing, Advertising and PR
  3. Auditing and Accounting
  4. Market Research
  5. Automotive

Here is the top 10 of Most Attractive Employers in Argentina according to talent in different fields of study:

2Banco de la Nación ArgentinaMicrosoft
4Gobierno de ArgentinaMercado Libre
5Walt Disney CompanyIntel
6Aerolíneas ArgentinasGrupo Techint
7The Coca-Cola CompanySamsung
8Banco GaliciaGobierno de Argentina
9Mercado LibreIBM
10Santander RíoWalt Disney Company


Among the companies joining Universum ranking for the first time in Argentina are:

  • Huawei: #57 in Business, #24 in Engineering
  • Lenovo: #70 in Business, #38 in Engineering
  • DIRECTV: #94 in Business, #88 in Engineering

Data Insights

Universum’s analytics solutions help employers better understand their brand image, audience, and competitors.

About Universum

Universum, part of the StepStone Group, is a global thought leader in Employer Branding. With over 30 years of valuable experience in the field of employer branding, we have established ourselves in 60 markets globally, and our diverse workforce is physically present in 20 countries. We are uniquely positioned through our talent surveys to deliver key insights to recruiters about what future talent is looking for in a company. Our data-led, human and meaningful output has attracted more than 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. Find out more at